Entrepreneurs Brooks Brizendine and Saurabh Chawla are excited to launch their new Pedicab venture in Ocean City, MD, because they say it will bring both a fun and environmentally conscious business to an area that has drifted from its 2001 All-American City status, in their opinions.

“I had seen pedicabs all over New York City and when one of my friends started riding in my hometown of DC, it just clicked,” Brizendine said of the creation of Ocean City, MD based Coastal CruZn, LLC. “Saurabh and I are both passionate about doing our part to contribute to the environment, so the progression into creating a pedicab business just came naturally.”

The co-owners have proved their commitment to environmental awareness through a number of different aspects. Coastal CruZn has a component in its employee handbook that mandates employees come into work with at least three recyclable items. What do they do with these recyclables? Why donate it to an affiliate company, Atayne, which makes athletic gear completely out of recyclables of course.

The two entities, Atayne and Coastal CruZn, are also teaming up to organize an environmental fundraiser in Ocean City, MD the first week of August. Atayne is focused primarily around the running world and Coastal around biking, so the entities thought a hybrid bike and foot race would prove to attract a diverse crowd.

“It’s all for a good cause and we are both so pumped to get started,” Brizendine said.

Coastal CruZn, LLC anticipates launching its venture on Memorial Day in Ocean City, MD, with high hopes in a market that has never gotten the privilege of experiencing pedicabs. Local Ocean City businessman Nick Campagnoli commented, “What these young guys are doing is absolutely incredible. They’re providing jobs, doing their part to contribute to the overall cleanliness and adding to the majesty of Ocean City by offering a new experience.”

There are many pedicab businesses all over the world but the owners maintain that what differentiates them is their utmost commitment to entertaining their “pedicabees” (which is Coastal’s nickname for their base of loyal consumers). They emphasize that extensive knowledge of the area and unique personalities of the drivers are the leading forces to keeping their pedicabees coming back for more.

“We feel that anyone can start a pedicab business, but we want to make sure that everyone involved in our organization is passionate about impacting the environment and people’s lives,” co-owner Saurabh Chawla said. “We carefully choose Coastal CruZn employees that exhibit how proud they are of their organization. We also like our guys to get to know their pedicabees on a first name basis and form the kind of relationship that people can look back at after their vacation is over and just smile.”

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