When Bill Wildman was approached about buying advertising on a bicycle, he was convinced the idea was so good he decided to buy his own billboard bicycle instead.

Wildman, who owns Malibu Yogurt at 825 E. University Blvd, uses his Main Street Pedicabs manufactured Billboard Bike to get to and from his store.

“Because it is my bike and because I ride it, I can park it just like any other car,” Wildman said.

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Tags: advertising, bicycle, bikes, billboard, billboard bike, billboard trucks, Cabs, cool thing, dan werner, Main Street, Main Street Pedicabs, marketing, Pedicab, Pedicab News, pedicabs, pollution, sales and marketing, The Billboard Bike, Tucson

By Andrea Sachs
Washington Post Staff Writer
Sunday, June 29, 2008; P06

Among the experiences that make one go “Eek!,” tooling around Manhattan in a rickshaw ranks high, falling somewhere between a cab ride during rush hour and walking through Times Square after the theaters let out. Some of the bike-drawn buggies come equipped with seat belts; others don’t. You decide your threshold of thrill.

“There’s a real rush going through traffic,” said Jacob Press, a tour guide with the Manhattan Rickshaw Co., the longest continuously operating pedicab outfit in New York City. “We can always find a way through.”

I have explored the City That Never Stops by foot, bus and bike. But on a recent trip, I wanted to sightsee in a vehicle that was intimate with the urban landscape but didn’t require any energy expenditure. So I called Manhattan Rickshaw a few days before my visit and booked Press and his quads.

Rickshaws are pervasive in Asia, where the economical bicycles with big back seats jostle for space among mopeds, cars, beasts of burden and swarms of pedestrians. In the United States, they’re more of a novelty than a necessity but are a rousing ride nonetheless. Though passengers are not as vulnerable as the biker, they’re still thrust into the chaotic street scene.

“It’s a combination of entertainment and transportation,” said Manhattan Rickshaw owner Peter Meitzler, who was instrumental in bringing pedicabs to New York. “It’s fun and environmental and fills a niche.”

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Tags: andrea sachs, bicycle, bicycles, billboard, Manhattan, manhattan rickshaw, NEW YORK, New York City, Newspaper, operator, Operators, passenger, pedestrians, Pedicab, Pedicab News, pedicabs, rickshaws, romantic streak, route, rush hour, scene, seat belts, street scene, taxis, times square, traffic, Transport, urban landscape

Axe, the men’s bodyspray, put together a clever college campus campaign that launched simultaneously nationwide, visiting in total 15 campuses during the famous ’04 Axe roadtrip. The East Coast division, coached by Manhattan Rickshaw, included wrapping three pedicabs in shiny black vinyl, overlayed with stylish, sharply contrasting decals, and transporting them to Penn State, Ohio State and the University of Michigan to coincide with important college football games. Each pedicab driver sported an attractive Axe black fleece jacket and carried a sound-equipped backpack playing famous soul hits by Marvin Gaye and Barry White. These Axe cabs circled college campuses giving away rides to Axe-friendly passengers.

The perfect advertising platform for the modern metropolitan area is a Pedicab. Main Street Pedicabs is the only company offering national level marketing on pedicabs. We will customize a campaign that will put you in front of your customers. Visit Pedicabvertising to learn more.

Main Street Pedicabs is the market leader and the largest manufacturer of pedicabs in North America and has ownership in operations in San Francisco, Austin, San Antonio and New York City.  We offer advertising opportunities in these and other cities by working with operators who have purchased from Main Street.

We also manufacture the Billboard Bike. Having the billboard in such close proximity to people on foot makes it a unique “point-of-sale” type of media. The same places where pedicabs are the most successful are the places where your business advertising will be most effective. Now you can have the exposure you need by advertising on a Main Street Pedicab!

Content provided courtesy manhattanrickshaw.com.

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Over 20 pedicabs were involved for 2003 featuring vinyl wrapping in Festival colors such as orange and pink with Festival sponsorship decals such as Altoids, Citibank, Delta Airlines, Grand Marnier and the Intercontinental Hotel. In addition, this year’s clothing sponsor of the Festival was Eddie Bauer with its Explore Your Environment campaign. “Eddie Bauer is a brand with strong links to the outdoors and it’s our goal to encourage all people to get outside and enjoy nature,” said Fabian Mansson, CEO of Eddie Bauer, in a statement. And that commitment was demonstrated in the sponsorship of a fleet of wrapped Eddie Bauer khaki and denim-themed pedicabs providing complementary service to Festival attendees at venues around town.

The perfect advertising platform for the modern metropolitan area is a Pedicab. Main Street Pedicabs is the only company offering national level marketing on pedicabs. We will customize a campaign that will put you in front of your customers. Visit Pedicabvertising to learn more.

Main Street Pedicabs™ is the market leader and the largest manufacturer of pedicabs in North America. Pedicabvertising from Main Street Outdoor offers turnkey national and international level marketing on our Pedicabs and advertising opportunities in Denver, Chicago, Orlando, New York, Austin, San Francisco, Los Angeles (Long Beach), Houston and San Diego. We also help companies advertise abroad and can cover any market with our traveling advertising team.

We also manufacture the Billboard Bike. Having the billboard in such close proximity to people on foot makes it a unique “point-of-sale” type of media. The same places where pedicabs are the most successful are the places where your business advertising will be most effective. Now you can have the exposure you need by advertising on a Main Street Pedicab!

Content provided courtesy manhattanrickshaw.com.

View this article.

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