Denver Business Journal – by Tom Locke Denver Business Journal

In the old fishing villages on the southeast coast of Spain, the streets are narrow, the parking is atrocious and the tourists are plentiful.

But for tourists who are too tired and sweaty to take another step under the hot Spanish sun, there is relief, thanks to a little Broomfield company that is bridging the walker-automobile transportation gap with something called a “pedicab.”

On a recent morning in March, a dozen or so yellow pedicabs lay ready for shipment to Spain in the small warehouse of Main Street Pedicabs Inc., a company that has championed pedicabs for more than a decade under the leadership of its owner and CEO, Steve Meyer. “We’re not only building pedicabs, we’re building a pedicab industry,” Meyer said.

Meyer said he stuck with pedicabs while others might have given up because he and his wife, Ruth Vanderkooi, simply love the business. And that’s even though they make less than they would if they were fully employed somewhere else, he said.

Meyer has a background in urban planning, and sees himself as sort of a champion of an alternative form of transportation that can add excitement and utility to boring cities dominated by automobiles.

So, thanks in part to supplemental income earned by his wife and to real estate development projects on the side, Meyer has persevered in the pedicab business and figures he’s easily the biggest pedicab manufacturer in the United States.

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Axe, the men’s bodyspray, put together a clever college campus campaign that launched simultaneously nationwide, visiting in total 15 campuses during the famous ‘04 Axe roadtrip. The East Coast division, coached by Manhattan Rickshaw, included wrapping three pedicabs in shiny black vinyl, overlayed with stylish, sharply contrasting decals, and transporting them to Penn State, Ohio State and the University of Michigan to coincide with important college football games. Each pedicab driver sported an attractive Axe black fleece jacket and carried a sound-equipped backpack playing famous soul hits by Marvin Gaye and Barry White. These Axe cabs circled college campuses giving away rides to Axe-friendly passengers.

The perfect advertising platform for the modern metropolitan area is a Pedicab. Main Street Pedicabs is the only company offering national level marketing on pedicabs. We will customize a campaign that will put you in front of your customers. Visit Pedicabvertising to learn more.

Main Street Pedicabs is the market leader and the largest manufacturer of pedicabs in North America and has ownership in operations in San Francisco, Austin, San Antonio and New York City.  We offer advertising opportunities in these and other cities by working with operators who have purchased from Main Street.

We also manufacture the Billboard Bike. Having the billboard in such close proximity to people on foot makes it a unique “point-of-sale” type of media. The same places where pedicabs are the most successful are the places where your business advertising will be most effective. Now you can have the exposure you need by advertising on a Main Street Pedicab!

Content provided courtesy manhattanrickshaw.com.

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