The South by Southwest music festival bills itself as “the premier destination for discovery.” It’s also the destination for truckloads of cash, as music and art fans flock to Austin, Texas, each March. Last year’s event brought nearly $100 million to the city, according to one analyst.

The more than 200,000 “creative class” types — musicians, media gurus, filmmakers — who come to South by Southwest (often known merely as SXSW) spend money not only at the official event, but also in Austin’s rich underground economy.

The annual festival has become a cash cow for the city, says Ben Loftsgaarden, an economic analyst with Greyhill Advisors who studied the economic impact of last year’s event.

“About $99 million, almost $100 million, was basically injected back into the Austin economy over that nine-day festival period,” he said.

Lofstgaarden says this year’s visitors might spend a bit less, because of the tough economy. But the money is not just going toward tickets. There’s a kind of underground economy that has grown up around the festival: food vendors, merchandisers, knickknack sellers, cab drivers.

Well, maybe not exactly cab drivers. For the SXSW crowd, pedicabs, or bike taxis, are all the rage.

“The attenders for SXSW are much more likely to take a pedicab versus a cab,” said Amy Waller, a pedicab driver who moved to Austin from Baltimore. “It’s just cooler. It’s trendier — that’s why we’re making money.”

Waller says she hopes to make some pretty good money shuttling conference attendees to and fro. “Maybe like a month’s pay at my day job, my 9-to-5,” she said.

If that happens, Waller already knows how she’ll spend the loot.

“Everyone kind of plans what they’re going to do with their money,” she said. “My plan is to try to buy a motorcycle, so I can get rid of my car. That’s what I’m banking on, that’s my goal.”

During the festival, there’s no shortage of food. Marc Stimak owns Texas Picnic Company Barbecue and Char Pit, a mobile food trailer.

“We do chopped beef, Carolina pulled pork and Alabama chicken,” Stimak said. “Comes with a white barbecue sauce, 12 ingredients. It’s killer good.”

And in a nod to Tex-Mex tradition, you can get it all in a tortilla. Every year, mobile food vendors take up strategic positions all over downtown Austin. In a good SXSW year, Stimak will make almost four to six times what he would in a normal week.

“It’s kind of like our Christmas, if you will. This is the Christmas season,” he said.

Even so, Stimak says people are spending a bit less. Patrons who used to buy his two-for-one taco special just for themselves are now splitting it with friends.

But because almost all of the vendors are local, most of the money spent on things like food and transportation goes back into Austin’s economy.
Mike Shea, SXSW executive director, says Austin is the perfect partner for the festival, especially compared with other — colder — cities.

“Every time it freezes in New York, we get another hundred registrations in Austin,” he said.

And with every one of those new registrants, Austin prepares a little more food and a few more cabs.

Popular at such tourist haunts as Fisherman’s Wharf in San Francisco, the bicycle rickshaw has arrived at the Sundial Bridge in Redding.

Bob Frost, a 57-year-old retired U.S. Forest Service worker, opened Sundial Pedicabs last month.

Starting with one cab and operating intermittently when weather permits, Frost will take visitors around the Sundial Bridge, along the Sacramento River Trail and even through the McConnell Arboretum at Turtle Bay Exploration Park.

Frost signed a one-year contract with Turtle Bay. The deal mandates that he carry insurance and pay Turtle Bay 10 percent of his profits each month.

“I am enjoying doing it. I spent my whole adult life out in the woods, so I love the outdoors and enjoy the weather,” said Frost, who worked in timber sales and also did firefighting for the Forest Service.

The rickshaw service charges $20 an hour, $10 for 30 minutes and $5 for 15 minutes. All rates are double occupancy.

Frost can go as far west as the Keswick Dam powerhouse and will be able to go east to the Mt. Shasta Mall once the bike path is completed in conjunction with the Dana Drive-to-downtown Redding retrofit.

Rosalinda Avitia came to the bridge Monday afternoon with her daughter and granddaughter. The Shasta Lake resident bought a 15-minute trip with Frost.

“For a relaxing day, it’s great to let somebody else take you around,” Avitia said. “I think it can be very romantic.”

With sunny skies and temperatures hitting the high 60s, Monday proved a good day for Frost to take his rickshaw out, though he didn’t have many customers.
But he is not discouraged and is confident business will pick up once the weather warms.

“I am kind of looking at people who are mobility challenged; they have a hard time getting around and want to get out and see things. I’m hoping to be attractive to their needs,” Frost said.

Frost envisions taking passengers on moonlight rides on summer nights. He expects to operate from 10 a.m. to 4 p.m. and 6 to 10 p.m. during the summer.

The yellow-and-black rickshaw Frost uses was made by Main Street Pedicabs in Broomfield, Colo. Frost paid about $3,900 for the custom-made cab.

Over the next several years, Frost said he expects to see his fleet of cabs growing to four or five. He also would someday like to provide a shuttle service from Hilltop Drive down to the River Trail.

“The long range would be for me to get off the bike and manage the business,” Frost said.

Turtle Bay spokesman Toby Osborn was off Monday and unavailable for comment.

For more information about Sundial Pedicabs, call 351-1755.

“Hey, Rickshaw Willie,” someone calls out as Tim Wilhelm drives his Pedicab down Main Street in Akron, Ohio. It’s a common occurrence these days, as Wilhelm, aka “Rickshaw Willie,” has become somewhat of a local celebrity.

“Everybody has to have their picture taken with Rickshaw Willie,” Wilhelm says. “People are hugging me all the time, and kids will run out to the edge of the curb to high-five me as I drive down the road. Even some local business owners came up to me while I was eating dinner and told my wife that I had become a downtown Akron icon.”

But it was only about a year ago when the 54-year-old Wilhelm found himself depressed and at a crossroads in his life. A truck driver for 31 years, Wilhelm became the victim of a sagging economy when the trucking company he works for merged with another and then decided to take him out of his truck and onto the loading dock.

“It was about the lowest point I had ever been in my life,” he says. “I didn’t know if I’d pull out of the depression, but I’m not a quitter, so I kept thinking about what I could do.”

Not one to just sit around, Wilhelm went online looking for a new opportunity and came across Main Street Pedicabs, a manufacturer of Pedicabs in Broomfield, Colorado.

“I watched some of their videos and I thought that this was something I could do,” he says. “But people kept telling me that I was crazy and too old to do it.”

One of those skeptics was his wife of 30 years, Lori.

“When Tim first spoke of a rickshaw last winter, I thought it was just a way to pass the time while he was laid off,” she says. “No way would a rickshaw work in Akron.”

But Wilhelm defied the naysayers and purchased the Pedicab anyway. Ten months later, he has had encounters with celebrities, has endeared himself to the community and has become stronger, both mentally and physically.

“As soon as I got the Pedicab and started riding it, I realized that I wasn’t too old, and I was actually getting younger as I was riding it,” he says. “I felt younger in my mind, but my body was definitely getting stronger, too.”

Wilhelm’s first official day out with his new Pedicab was during Akron’s St. Patrick’s Day parade. When some of the parade organizers saw him dressed for the occasion on his decorated Pedicab, they asked Wilhelm if he would drive Akron’s beauty queen through the parade route.

“It was a big hit and everyone enjoyed it, so I knew I was onto something,” he says. “I knew with this Pedicab that I had something special and unique in its own way, so I started volunteering for the Kids Bike Rodeo and other events.”

One of those events was a charity pub crawl to raise money for cancer research in Barberton, Ohio. Wilhelm volunteered to drive people from one bar to the next. He kept people from drinking and driving, but he also learned that he had gained a key ally.

“At about midnight that night, a Barberton policeman pulled up beside me in his cruiser, gave me a thumbs-up and told me I had done a real good job,” he says.

Wilhelm also has volunteered for events with the Copley Police Department, and even let Chief of Police Michael Mier drive him around in the Pedicab.

“Rickshaw Willie has become a regular visitor to our special events,” Chief Mier says.  “His colorful outfits and special bicycle attract a lot of attention.  Children and parents alike enjoy the ride.  Rickshaw Willie has helped make these events special and fun for the children of our community.  We have found that children have so much fun at community events that they can’t wait to return the following year.  Rickshaw Willie has been a big addition and one of the highlights.”

Although Wilhelm admits the police “looked at him a little funny” when he first got started, he says they quickly realized that he and his Pedicab were an asset to the community.

“I think they can see that the Pedicab is a safe and unique way to get around town without tying up traffic,” he says. “About a month ago, one of the Akron policemen pulled me aside and said, ‘Rickshaw Willie, if you ever need any help down here, you let us know and we’ll come from all directions.’ When the police tell you something like that, you know you are doing something right.”

Wilhelm certainly gained support from the local police, but he soon realized that others were taking notice, as well.

While driving his Pedicab around a bike rally in downtown Akron, legendary rocker Chrissie Hynde, of the Pretenders, asked to speak with him. An Akron resident, Hynde noticed Wilhelm from the patio of her vegan restaurant.

“She has been interested in bringing Pedicabs to the area, and has even brought it up to people, but no one has ever followed up on it,” he says. “So, she was surprised and excited to see there was actually one in town, and talked to me about expanding the business in downtown Akron. It was something that caught me off guard, but to meet Chrissie Hynde was real exciting for me.”

“But I also started to realize that I was becoming my own celebrity,” he continued. “When the big celebrities start to notice you, it means you’re catching somebody’s eye.”

And he was right. Wilhelm caught the eye of another celebrity when he took his Pedicab to the LeBron James Bike-a-Thon. That’s where Mo Williams of the Cleveland Cavaliers asked Wilhelm to drive him through the course in his Pedicab.

“It was pretty exciting and I was more than happy to do it,” Wilhelm says. “We pulled over near the crowd at one point and we were swarmed by people who wanted to see Mo Williams. I turned to him and said, ‘Mo do you want me to get you out of here,’ and he said ‘go, go go,’ so it was exciting to bust out of the crowd like I had Elvis Presley in the back.”

In addition to meeting many interesting people, Wilhelm says his Pedicab business has improved both his health and morale.

“I’ve gotten a lot stronger,” he says. “In fact, I just got back from the doctor and they were impressed with my heart rate and blood pressure, especially for someone my age. I ride with the Stark County Bicycle Club out of Canton, and they’ve really noticed how much stronger I’ve gotten. It has made me a stronger person, and I think I can attribute a lot of that to the Pedicab.”

And it’s not only Wilhem’s physical strength that has improved.

“A guy I work with told me that he noticed a big change in me not long after I got my Pedicab,” he says. “He could see the improvement in my attitude and that I was smiling again. He could see that I was a much different, much happier person.”

Wilhelm still works on the loading dock, however, and he’s still not happy about it. But instead of letting it get him down, he now focuses on brighter things.

“Instead of worrying about that job, I think about all the opportunities with my Pedicab business,” he says. “It took my mind off of the negative things and put me on a different direction.”

And Wilhelm likes the new direction his life is headed and takes pride in the courage he had to invest in a new business, and himself.

“Just knowing that I took a business where everyone told me I was too old to do it, and I actually did it makes me feel good,” he says. “It’s getting bigger for me everyday and it’s just as exciting for me today as it was the first day I started driving my Pedicab.”

Sean and Cooper began their adventure in New York City in October and are currently somewhere between South Carolina and Georgia.

After struggling with his old, heavy, three-speed rickshaw, Sean contacted Main Street Pedicabs to see if the pedicab manufacturer could provide him with a better, lighter vehicle.

“It was a no-brainer,” says Dan Werner, Director of Sales and Marketing at Main Street. “Our 21-speed pedal pickup not only provides Sean with a lighter, safer ride, but it also gives Cooper a safe spot in the truck bed.”

Sean’s journey will take him down the Atlantic Coast before heading west through New Orleans, Texas, New Mexico and Arizona. From there the duo will head up the California Coast and then through Oregon and Washington before heading back east to New York, while traveling through Montana, Iowa and the Dakotas, among other states.

Keep track of Sean’s journey at http://www.pedicab.com/wordpress/. Interested readers also can check in on Sean’s blog for more in-depth information, pictures and videos at http://rickshawusa.blogspot.com/.

Here is Sean’s most-recent blog post:

“So, the day has finally come. After 1,100 miles I was in need of an upgrade. Let us start at the beginning. I, with the help of some others, built the Rick that you have all come to know and love! It was a tank with Coop, myself, and all the gear weighing in at some 700 lbs. It only had three gears which meant at every uphill battle I would have to hop off to either push it up while walking along side it, or harness myself to the front so that I could pull it behind me. True to the definition of a Rickshaw; something pulled or pedaled! Before I peaced out of the NYC I was trying to line up some sponsorships that would aid in our completion of this monolithic journey. Surprisingly none were interested, so we’ve been doing it by ourselves. Just like every one of those uphill battles that are now behind us. Upon our arrival in Annapolis a friend of mine, Katzander, gave the heads up to a company in Colorado known as Main Street Pedicabs. http://www.pedicab.com/ Getting to the phone I was able to reach them through a representative named Dan. He gave ear as I got him up to snuff about all that Cooper and I are setting out to do. I asked if he could help me out in any way. Now, don’t get me wrong here. I’m happy with what I built. I’m proud of what I built. It’s just that it weighs in at an amazing 700 lbs.! I’m not training for the worlds strongest man competition. I’m just trying to make it around the United States. So after giving ear, Dan told me that he would look into it and run it by the owner of the company. It didn’t take long to hear from Main Street Pedicabs. They offered up a used floor demo peditruck for a deposit and all I would have to cover is the shipping. They told me that once I was done with peditruck, upon returning, they would give me back my deposit. While talking to them over the phone I noticed that my head was nodding that it was good deal. The only thing was that the deposit was over a grand and the shipping cost to the east would be five hundred dollars… At that time my head was doing the numbers. I only had three hundred dollars to this name of mine. That’s where the photo contest came into play. With that first place prize money and some big loving help from my parents- I was able to bring all of it together. I had the replacement in route being shipped to Wilington, NC. As I was heading to Wilington I posted an add on Craigslist to see if anyone was interested in my original Rickshaw. As it turns out one person was interested. His is name was Seth. He was looking forward to starting a new business in the downtown area, a delivery slash courier service. How surprised was he to see that his ideas were going to come to fruition. Now my Rickshaw, or rather his Rickshaw will be his main star vehicle. For over eight months I labored on that three wheeled notion sinking over a grand into its creation. Seth as a young business man was only able to afford a couple hundred, some dinner, crunchy dog food, and a comfortable spot to pitch my tent in his back yard. It was all good enough for me. The following morning I loaded all of my gear and my good buddy Coop into his truck so that we could head on over to the Two Wheeler Dealer where my enormous package would be awaiting us. Like most things there was a bit of a wait. I sat outside for a couple of hours with all my belongings and the memory of my original Rickshaw who helped me get this far. At ten, the doors opened up and an army of employees came outside one at a time to put out all the bikes for sale today. Coop went to each one of the employees to say his hellos. I was looking for Camron the receiving guy, but he wasn’t in yet. Waiting for his arrival, I started fielding every ones questions about what it is that Cooper and I are doing. For the rest of the morning and early afternoon I chatted with employees and customers about our adventures and where it was that we were intending to head towards. Get this, a woman named Kim was so smitten over Cooper that she kept asking me if she could have him! At around two o’clock it arrived. One of those familiar looking delivery trucks pulled up to reveal an enormous wooden crate. I jumped up runningly to get to the busting of it open. The time had arrived! Busting it open I was amazed to see that it was fully assembled and ready to roll. After we got it down I gave it a good once over with the staff in tow. I loaded up my gear and got Coop situated as I said my goodbyes, hitting the pedals, and getting to what I have set out to accomplish- 10,000 miles, excuse me, now only a mere eight thousand nine hundred!

So, a little about the new one. It is bigger, but it is so much lighter. It isn’t waterproof, but it can hold so much more. It’s even aerodynamic. Coop is now fully contained which relieves a lot of unnecessary stress for me. The frame is less than 200lbs which makes it about 200 or more pounds lighter than the original. This new one has 21 gears! The old only had three. I’m over the pedals more versus the being behind them like the old one. It truly does give more leverage by being over them. All in all, it’s an important upgrade. I only have two more days to go until Myrtle Beach, South Carolina! I’ll be staying with an Army buddy for the whole Turkeyday Weekend. While there I plan on putting my own personal touch and style to the new ride. Till next time,
Love and Licks,
Sean and Coop!”

NEWARK, Del. — Downtowns, particularly college towns, make room — and rules — for new pedicabs.

Pedicabs, adult-size tricycles with room in the back for passengers, have gone from the occasional tourist attraction to a more prominent means of public transportation, prompting a race by cities to beef up safety ordinances amid backlash from automobile cab operators.

In New York City, a string of traffic accidents and brawls involving pedicab drivers prompted officials to impose new regulations. By Nov. 20, all pedicab businesses must be registered and licensed with the New York City Department of Consumer Affairs.

“The New York Police Department will enforce this law to the fullest extent,” said Consumer Affairs spokeswoman Elizabeth Miller. Operators must agree to an annual safety inspection, too.

Since the licensing process began, 16 pedicab businesses have applied, with 77 affiliated pedicabs and 80 drivers, but the office hopes to see a rush just before the deadline, Miller said. “By the industry estimates, there are over 1,000 pedicab drivers on the street,” she said.

It’s not just a big-city issue. Dan Werner, director of sales and marketing for manufacturer Main Street Pedicabs, said he used to sell primarily to big cities but has seen an increase in orders from what he calls “small-town USA.” Recently, he fielded pedicab business inquiries from Akron, Ohio; Sandpoint, Idaho; and Modesto, Calif. Some of the interest is generated by the public’s thirst for environmentally friendly travel options and ways to avoid traffic during big events, he said.

“The downtown life is big for pedicabs,” he said, particularly in college towns.

Speeding up safeguards

Once just a summertime sight in Delaware, pedicabs have moved from the beach to the streets of downtown Newark. This fall, two pedicab companies launched service in the college town of about 30,000 people to ferry University of Delaware students and others to and from the restaurants and bars that line Main Street.

Newark had no pedicab-specific regulations when Matt Greenberg and Sean Hague, owners of Green Rides, tried to apply for a business license. Pedicab companies are now required to get business licenses and show proof of insurance for their vehicles. Green Rides and the other pedicab company, College Taxi, talked with Newark police about installing lights and other safeguards.

The city of Bloomington, Ind., had no regulations for pedicabs when a business started there in 2008, targeting Indiana University students seeking transportation to downtown nightlife. Legislation is in the works, but it comes with controversy.

“We were contacted by the yellow cab companies saying, ‘Hey, this isn’t fair, and how can they cherry-pick the downtown and do what they want to do when we have to serve the entire city limits, we have to operate 365 days a year, and we have to have a physical building?’ ” said Adam Wason, the city’s assistant economic development director.

In Arlington, Texas, City Council members are mulling a pedicab ordinance, Councilman Jimmy Bennett said.

“What we’re looking at is … do we need to become involved in regulating it with regard to public safety?” Bennett said.

Pedicab regulations that recently passed in Marietta, Ga., require that drivers post the company’s business license and rates inside each vehicle, similar to the procedures followed by taxi cab drivers, said Brian Binzer, director of development services.

This past year, the City Council in Salem, Mass., passed a host of regulations to deal with the rising pedicab industry, member Steven Pinto said.

“Pedicabs started popping up (for the tourists), and we didn’t have anything on the books to deal with them,” he said. The new ordinances deal with certification, liability and traffic safety, he said.

Hailed for filling a void

As baseball fans watched the Yankees take on the Angels inside a Newark pizzeria last month, pedicab drivers from College Taxi and Green Rides were parked at the curb. The safety lights on the pedicabs created a blinking red glare on the sidewalk as the drivers waited for passengers and traded stories about customizing their rides.

The two new Newark pedicab services were started to fill a void created when public safety officials at the University of Delaware said they would stop providing safety escort rides to students.

Pedicab passenger

“I think it’s decent, especially for college people … and it’s good for very tired people like us, who are standing on our feet all day,” Timmon said.

Their trip to the bus stop was powered by Ross Sylvester, co-owner of College Taxi. “They (pedicabs) turn heads when we’re riding down the street. We immediately got a great response. I think the student body really embraced it because on campus there’s no real form of transportation other than the buses,” Sylvester, 20, said.

Pedicab drivers began pedaling at the University of Oregon and Washington State University this fall.

Contributing: Jessica Leving of USA TODAY in McLean, Va.

The bride stood out against the backdrop of Central Park: The temperature was in the 50s, yet she had nothing more on her torso than a lace bustier. Below, her dress was as voluminous as an inflated parachute, dragging as she hobbled along the path. I was gliding along comfortably in the back of a pedicab, with plenty of room next to me on the seat. So I offered her a lift.

The look she gave me was not gratitude. After a few more friendly entreaties, the groom caught up to us. “She doesn’t want to,” he said. With that, they turned off the path and she hobbled onward, juggling various hems.

I was stunned. Did she just reject my chivalrous offer? Could I possibly look that weird? Then I thought: Oh wait, she’s seen the video.

If you have not caught it on YouTube or the evening news, the video shows a pedicab driver getting into a brawl with a taxi driver on Broadway, and it has given pedicabs — already viewed as suspect — an unwelcome moment in the spotlight. In June, one got into an accident after crossing the Williamsburg Bridge into Brooklyn, where pedicabs are not allowed in the first place. By the time a Fox 5 cameraman caught the pedicab driver hurling a garbage can at the taxi driver, the whole fleet was in for a whupping.

Now the City Council has passed a law requiring all pedicabs — there’s no reliable figure for how many are on the road — to be inspected and registered by Nov. 20. “Pedicabs have been for too long acting like they rule the streets ahead of any other mode of transportation,” City Councilman Leroy G. Comrie Jr. told The New York Post.

Having never thought to ride one — any more than one of those ridiculous party bikes (which probably are fun if you’re drunk enough to get on) — I had to wonder, could pedicabs really be that bad? Worse even than buses, the oblivious, lumbering bullies of the city streets? So I spent a few days being driven around on three wheels, and even on occasion taking the handlebars myself. Let’s just say I do better in the back than in the front.

The drivers who congregate at 58th Street and Seventh Avenue said they were delighted someone was finally going to regulate their business. They take their jobs seriously, and say people who don’t should be kept off the road.

Bernard Treanor, a driver for six years, has an impeccable pedigree: He trained with George Bliss, an industrial designer, who started one of the city’s first pedicab companies in 1995. “We were all actors and musicians,” said Mr. Treanor, who recently appeared in an independent film and is writing a novel about Central Park. “We needed to do this so we could hit our auditions.”

Today, many drivers are recent immigrants who rent pedicabs by the week (around $200 in summer, as low as $80 in January). Before, “the only thing in these guys’ way was maybe, like, a random goat,” he said. “And now they’re guiding a family through Times Square?” It’s turning police officers, who used to cheer him on, into enemies, he said.

I felt a little silly the first time I climbed into the back seat, but despite the autumn chill I warmed to it quickly. As with riding a bicycle, you see things at that pace that you can’t see from a car, and you get to put your feet up in a way you obviously can’t while walking. If your driver is full of interesting historical information, great, sit back and learn. If not, tell him to shut up (but apologize with a tip).

After a few rides, I persuaded a driver to let me try. It’s hard to keep the wheel straight, and during turns I kept thinking it was going to tip over, as a bicycle might. (A girly shriek ensued.) Of course there’s almost no way to tip over: the vehicles are solidly balanced on three wheels, with a lot of ballast keeping them that way. Especially if your driver hops in the back, as mine eventually did, then invites his friend in, too. By that point I was laughing too hard to go very far. I got no tip.

More seriously, it’s about as green a conveyance as anyone is ever going to find. But what do the tourists who typically ride them care about keeping our streets and our air clear? Perhaps, I started to think, pedicabs are being wasted on their passengers — and perhaps that is part of the reason they’re largely reviled. What if New Yorkers exercised eminent domain and reclaimed these overgrown tricycles for our own daily use?

To lead the way, I tried hiring a pedicab to run a few errands: dry cleaning, deli, the basics. Fine. But when I thought about visiting Aunt Frances at Mount Sinai Hospital, I found that at about $1 per minute or per block, what would be $15 in a taxi would be a trip to the A.T.M. in a pedicab. Fail.

I turned to Mr. Bliss for guidance. “The goal when I started this was that the pedicabs would actually be less money than a yellow cab,” he said.

He began that experiment downtown, where he thought people would be open to the idea, but he found they were too self-conscious to ride in a pedicab. It worked for a while in Midtown, but today, he said, sounding melancholy to the point of despair, the dream is dead.

“The pedicab industry itself became self-marginalizing,” he said. “It became more and more tourist oriented, less transportation oriented. We need drivers who are educated, fluent in languages. They need to be ambassadors to the city.”

We also need stricter regulation of the fleet, he said, and electric-assisted pedicabs — which he developed with a state grant, but the city does not allow. In short, we need the city to decide that a fleet of law-abiding, low-cost vehicles that consume no gas, is in everyone’s interest.

Take that to its logical conclusion and you get people commuting by rickshaw, exchanging newspaper sections with the guy in the next lane at a red light. Kids picked up after school by a parent on three wheels who has already stopped for groceries. A bride in Central Park accepting a lift from a pushy but well-meaning stranger. Wouldn’t you like to live in that city?

It seems a lot of people would say no.

In 2007, a city councilman was quoted in the Village Voice saying that pedicabs caused pollution by increasing congestion. Perhaps he’s right; perhaps pedicabs and cars cannot coexist in Manhattan. Maybe it’s not safe to have three wheels darting in and out of four-wheel traffic. Maybe the time has come to make a change. How about we get rid of the cars?

FREE PRESS BUSINESS WRITER

Visiting San Francisco once, Michael Rosemond took a ride in a pedicab along that city’s famed waterfront. The pedicab — a small carriage attached to a bicycle operated by a driver — made him an instant fan.

“I talked to one of the owners. He said, ‘Man, you’ve got to start these up in Detroit. People love them,’ ” Rosemond said last week.

That bit of advice led to Rickshaw Detroit, part of a small but growing pedicab trade in and around downtown Detroit. Rosemond operates Rickshaw Detroit with his business partner, Terry Walker, and they say that the growing number of clubs, restaurants, and special events downtown and up through the Midtown district prove ideal for the pedicab trade.

The business requires a lot of pedaling each partner rides perhaps 20 miles a day on summer weekends at the height of their season. But business has been brisk enough that Rickshaw Detroit no longer charges fares but gets by on tips.

“You can actually get more when you just ask for tips,” Walker said. “People love them so much.”

Rosemond added, “Once they get in, they don’t want to get out.”

The partners operate a lot along Detroit’s RiverWalk, carrying passengers along the waterfront promenade or to downtown restaurants. They also hire out to special events like weddings or the annual open house sponsored by Crain’s Detroit Business.

Both men live in Detroit and have other jobs. Walker, 50, is a safety officer with the Detroit Public Schools and a master sergeant in the U.S. Army Reserve. He has served two combat tours in Iraq. Rosemond, 59, is a receptionist at the Detroit Institute of Art.

The partners met at a Detroit City Council meeting where both were lobbying for approval of a pedicab business. “We said, ‘Why don’t we get together? Two heads are better than one,’ ” Rosemond said.

The up-front investment remains modest. Each of the pedicabs, purchased from a Denver manufacturer, costs from $3,200 to $4,200, depending if you buy frills like a canopy. Then there’s insurance and a variety of other out-of-pocket expenses. Operators must obtain a rickshaw license from the City of Detroit.

The partners own three of the pedicabs, operating two themselves while they look for a third driver.

“It’s one of those businesses that you can start right out of the box,” Walker said. “You have the potential to recoup your investment really fast.”

Pedicabs offer the potential for advertising tie-ins and various partnerships. Walker said he also has benefitted from entrepreneurial training offered by TechTown, the business incubator operating on Wayne State University’s campus.

Some men of a certain age ditch the sedan for a little red convertible. Others run a tab on the golf cart.

Ed Peele, an already super-fit 54-year-old Southern Pines resident, decided to pedal his way into a new career as the Ride Peddler. His vehicle — a shiny green pedicab.

Green’s the right color for this tin lizzie — no gas, no emissions, breeze-cooled, aerobically powered, made-in-the U.S.A. Pedicabs ferried guests to the premiere of Al Gore’s pro-earth film “An Inconvenient Truth.” Green is also the color associated with Pinehurst and Southern Pines

“Everybody just smiles and waves when we go by,” Peele says.

Perhaps because rides are free.“I work for tips,” hopefully the greenback kind, says the recently retired restoration/renovation contractor.

Compensation for the unflappable Peele averages $5 for a swing around the Broad Street loop, although some passengers pull out a buck or just say thanks.

“That’s OK, too,” Peele grins.

Downtown Southern Pines and Pinehurst Village couldn’t be better locations, with gentle terrain, a friendly year-round climate and enough landmarks for a well-researched 60-minute historic tour. Which isn’t free.

Peele turns a profit with advertising placards — Elliott’s on Linden during September — and gigs billed by the hour or event: date nights (a rose or chocolates included), children’s parties, corporate affairs, anniversaries and, of course, weddings.

Delouis Wilson has already hired Peele for her May nuptials in Pittsboro.

“It’s such a cool thing,” says the bride-to-be, who has ridden pedicabs in Raleigh, where Raleigh Rickshaw operates a fleet of 16. “It sets the tone — lets people know that this is something special, and they’re going to have fun.”

The Ride Peddler will ferry guests from a parking area to the ceremony. Wilson hopes the driver will wear black shorts and a white shirt. Top hat is optional. She expects the decorated pedicab to figure prominently in wedding photos.

A horse-drawn buggy might be more picturesque, but pedicabs don’t require a shovel-up.

“There’s a breeze, it’s a lot quieter, and there’s no smell of manure,” says Eli Cox of Southern Pines, taking a spin with wife, Jaime, on a cool early-autumn morning.

Peele’s construction career ended this year.

“I wanted to and had to look for something that would be adequate and fun,” he said, something that he and wife, Michelle — an athletically inclined artist — could do together.

He was already in excellent physical condition and has the mechanical skills to maintain the vehicle which, according to the manufacturer’s Web site, costs about $5,000. Other expenses include taxi and business licenses and insurance. The sturdy three-wheeled, 21-gear pedicab has hydraulic brakes, shock absorbers, seat belts, lights and a passenger canopy.

Peele’s gregarious personality suits the job. Many riders are tourists.

“The driver becomes an ambassador for downtown,” he says. “Everybody smiles and says good morning. It brings out the friendliness in people.”

Most people, at least. The Ride Peddler was a huge hit at the most recent First Friday in downtown Southern Pines, especially with children.

“Parents were reluctant initially but look — lo and behold, I brought their children back,” he says.

Peele has encountered other reticence.

“It’s fun to watch reactions,” he says. “You can tell people want to ride but they hesitate, more skeptical than suspicious. Maybe they’re taken aback because it’s free.”

Passengers do attract attention.

“I tell them to wave, like a homecoming queen in a parade,” Michelle Peele demonstrates.

Frank Dean and his 6-year-old daughter, Sarah Ellen, enjoyed the elevated view and the leisurely pace.

“Ed had to work a bit getting over the railroad tracks but it was really fun, a novelty,” Dean says.

The Peeles are developing ideas and costumes for Halloween and Christmas, surely reindeer horns on Ed’s head, and bells jingling from the “pedisleigh.”

The workout part has worked out. Vehicle plus passengers and driver may total 700 pounds. At first Peele, a runner, was too winded to converse with customers. He learned to zigzag between streets to avoid a steady climb. But for him, the joy of riding trumps any physical discomfort except on certain Ben-Gay days, “when I feel like I have 300 grandchildren.”

“We had a great idea, but we put it into action without knowing the ramifications,” he says. “(The business) has been experimental to this point.”
The alternative, his wife adds, was to sit around the house acting like life was over after the kids left.

Upsizing is the healthy state of this enterprise. The Peeles have ordered a second pedicab and are seeking personable, industrious, qualified drivers who pass a background check and are willing to work for tips, bookings, sleeker torsos and stronger legs.

Then, Ed Peele will pedal off to something else.

“I’ve got resumes out,” he says. “I’m looking for a career to replace the job I had. When I find one I’ll phase this over to the younger guys.”

Contact The Ride Peddler at www.theridepeddler.com or email hello@theridepeddler.com.

Every time Brett and Matt Dingeldein pass each other while operating one of their pedi-cabs, they salute each other by ringing the bell.

“We’ve got both hands on the handlebars when we’re pedaling,” Brett said. “The bell is right there by your thumb, so it’s a good way to say ‘Hi.’ And we ring the bell at everybody downtown.”

Since Memorial Day, the father and son have operated Green Street Pedicabs, which offers pedi-cab service around downtown Naperville. Brett, 57, got the idea for the business two years ago. While working out, he was listening to Marketplace on National Public Radio. As host Kai Ryssdal talked about being in the Far East and using pedi-cabs as a method of transportation, inspiration struck.He put together a proposal, which then began making its way through the city’s review process. Earlier this year, the City Council gave Green Street the green light.

“We hope that what we’re doing can change the way some people in this town look at short-distance transportation. Because it’s really easy to get in your car and go to the grocery store, but the consequences of that are the continued consumption of fuels and all the things that always get beaten around in the news,” said Matt, 25.

By day, the Naperville residents work at their landscaping company, Oak Grove Gardeners. But at night, they drive one of their three pedi-cabs around downtown.

“As more things start to happen in the fall and on weekends, we’re going to start operating on the weekends during the day as well,” Brett said.

“This is the best part. It’s free,” Matt said. “We encourage gratuity, however at this time, we are not offering a fare in order to promote our services.”

Each pedi-cab sits two adults. Along with Brett and Matt, there is one other driver, Liz Shuter. Operating the cab is less about skill than it is about physical endurance, Matt said.

Each pedi-cab weighs 150 pounds. If you have another 300 pounds of passengers and add 150 for the driver, “you’re pushing 500 pounds when you’re pedaling,” Brett said.

At the beginning, they were exhausted.

“But not anymore,” Brett said.

While they don’t have any plans to add more pedi-cabs, they might add a different model that can accommodate more passengers for things like weddings. And they are working with Ghost Tours of Naperville to soon provide tours by pedi-cab, Brett said.

“The whole experience has been great,” Brett said.

1. Which do you use more often, car or bike? Matt: We tend to use our bicycles more for in-town travel. Our office is located almost at the corner of Naperville, Aurora and Plainfield, so we tend to drive to work. But when it comes to getting around downtown, I’m always on my bike.

2. What is the most unusual request or story you have? Brett: I had, last Saturday night, a father and his daughter that were downtown. (She was) maybe 5 or 6 years old, and they came from Cookie Dough Creations walking across Chicago Avenue. They were obviously dressed to ride a motorcycle. They both had their leather coats and their leather boots. And the little girl was just riding with Dad. And they both hopped on their motorcycle and talked for a while, then came over went for a ride with me. They had just done a motorcycle trip to Toronto, Canada, together. They were just a cool pair. That little young lady was — she was a cool little girl.

Matt: Probably one repeating theme is people want to drive it, all the time. We always get people who want to take pictures with it, or on it.

3. Do people call to make an appointment, or can you just hail a pedi-cab like a taxi? Matt: We’ve had great success with both. Our telephone number advertised on the pedi-cab is actually a cellular number, so if somebody calls it, and they see us on the street they can say, ‘Can you pick me up at Potter’s Place in a half hour and take me to my car?’ Or Jimmy’s. Or home, if they live close enough. So that makes up a much smaller percentage of our pick-ups than the impromptu, ‘Hey pedi-cab’ or ‘Hey rickshaw …’”

Brett: “…take us for a ride around town.” They’ll come out of a restaurant or bar and just want to go for a quick tour around Naperville.

4. Has anybody every yelled at you for driving slow? (the cabs move along at 9-14 mph) Brett: “No. We’ve been very pleased. That was also a question in my mind as to how traffic is going to react. And traffic moves slow enough downtown that I’ve never been honked at or yelled at … And actually, it’s motorists (who yell) “Hey cool!” and “Right on!”

5. Is there something you learned about downtown that you didn’t know before by driving the pedi-cabs? Brett: How energetic and lively downtown Naperville is at night. The energy that’s going on later in the evening, say past 11.

Matt: Between Main Street and Washington Street on Chicago Avenue, it’s just this constant pulsating sea of activity and people. It’s so great, and if you went by it during the day, you would have no idea. But from two people who have spent the majority of their lives in Naperville, it’s exciting to see. My dad could probably appreciate it a little more than I can, how downtown Naperville has evolved. Because really there are people that come from all over the suburbs that come to enjoy the festivities downtown.

But for the next six days, the youngest inductee to the National Boogie Woogie Hall of Fame will begin a different kind of music adventure -touring lower Michigan with his 352-pound piano fastened on the back of his bicycle.

Locals may spot Braun riding his 11-foot-long, 4-foot wide Pedi cab today while pulling his Baldwin Acrosonic piano through town.The musician kicks of a unique six-day tour in Flint, starting at the home of his father Phil Braun and making a stop at Mott Community College’s Bear Bistro for a noon concert that will raise money for MCC athletes.

“When I was 22 years old, I imagined building some type of bicycle that could haul a piano all across America, from coast to coast, playing for people I’d meet along the way,” Braun, 52, said in a prepared statement.

Thirty years later, Braun said he’s achieved a “scaled down version” of the original plan.

The MCC concert is free but the MCC Foundation is taking donations to help raise money for student athletes who need financial support. The Bear Bistro is also donating a portion of luncheon proceeds to the benefit.

Braun will continue on from his hometown Flint to wheel his piano to Lansing for several shows and then to Chelsea for a benefit concert. He plans to end his journey with a large group of cyclists who will ride with him to downtown Ann Arbor for the “Townie Party” hosted by the Ann Arbor Street Art Fair.