Main Street Pedicabs were used for the March 11, 2004 episode of NBC’s hit TV show, The Apprentice. Episode 10 – “Wheeling and Dealing” – the remaining members of “Versacorp” and “Protégé” teams compete against each other by operating a pedicab (rickshaw) service in NYC. When the two teams met with Donald in the boardroom, George and Carolyn laid out the numbers. Versacorp had a total profit of $3,680 while Protégé had a profit of just over $382. Even the always cool Trump seemed to do a double-take. The lopsided victory was the direct result of selling advertising.