BY DEBORAH SALOMON: FEATURE WRITER

Some men of a certain age ditch the sedan for a little red convertible. Others run a tab on the golf cart.

Ed Peele, an already super-fit 54-year-old Southern Pines resident, decided to pedal his way into a new career as the Ride Peddler. His vehicle — a shiny green pedicab.

Green’s the right color for this tin lizzie — no gas, no emissions, breeze-cooled, aerobically powered, made-in-the U.S.A. Pedicabs ferried guests to the premiere of Al Gore’s pro-earth film “An Inconvenient Truth.” Green is also the color associated with Pinehurst and Southern Pines

“Everybody just smiles and waves when we go by,” Peele says.

Perhaps because rides are free. (more…)

Tags: advertising, al gore, Cabs, cool thing, corporate affairs, downtown, driver, Drivers, fleet, fun, horse drawn buggy, hydraulic brake, hydraulic brakes, Legs, passenger, peddler, Pedicab, Pedicab News, pedicabs, rickshaw, ride, southern pines, tourists

For the high-rollers – or Green-minded Dems – arriving here for the Democratic National Convention, $2-per-block is probably chump change.
The price should provide big business, especially if the requested going rate gives delegates and visitors the vantage point of riding in a pedicab in an area around the Pepsi Center, which will be tricky to navigate.

“We think it’s going to be huge,” says Casey Bobay, co-owner with Chuck Henry of Rocket Bike Cabs and managers of Mile High Pedicabs.

Under their various groups, they have assembled a fleet of about 40 of the three-wheeled vehicles. Even Mayor John Hickenlooper has given the pedicabs a shout out as a good way for Denver to haul conventioneers around during the DNC. As the mayor says, they’re people-powered and the drivers are hard working. Pedicabs also obtained a national level of cool, when presidential wannabe Stephen Colbert showed up on “The Daily Show” being pulled by a driver in a red-white-and-blue Uncle Sam outfit as a bemused Jon Stewart looked on.

Who knows if Uncle Sam will be on hand come Aug. 25? Bobay says they expect to go “24/7” during the week surrounding the convention. He might even lend a foot to the fleet. The average trip, he notes, is between eight and 10 blocks – so even the wealthiest visitors can’t go to DIA or the Foothills. Instead, the Pepsi Center, Invesco and the 16th Street Mall are the most likely destinations.

And while there has been some friction in the pedicab community between drivers and venues they see to visit, Bobay says he believes things should be OK. It’s not just a free-for-all. A check of the Mile High Pedicab homepage reveals a solid history, noting “Mile High pedicabs is the offspring of Main Street Pedicabs, the largest manufacturer of pedicabs in North America. These modern day pedicabs use the technology of 21-speed mountain bikes, rear hydraulic brakes for safe braking, and rear axle differentials for tight turning.” Further, pedicabs are licensed by the city. Still, there could be some interlopers.

“I don’t know if we can avoid some pirates showing up,” Bobay explains. He says they’ll deal with that if it happens as best as they can.

Yet given the travel complications in some areas, Bobay and his team appear to be banking on plenty of customers, bent on making the Green Dem scene. So Obamapalooza watchers, keep an eye out. You probably won’t see the likes of Sen. Barack Obama or celebs such as Ben Affleck in a pedicab, but you might glimpse Stewart, Colbert — of some guy called Uncle Sam.

Tags: 16th street mall, Ben Affleck, Cabs, community, democratic national convention, Denver, DNC, Green-minded, hydraulic brakes, invesco, Jon Stewart, Main Street, North America, Obamapalooza, Pedicab, Pedicab News, pepsi center, stephen colbert, street pedicabs, three wheeled vehicles

Apr 19th 2007 | DENVER, LONDON AND NEW YORK
From The Economist print edition

Regulation threatens a booming business with, er, a cyclical downturn

AP

A PEDICAB borrowed from a friend for a conference on pedestrianisation in 1990 got Steve Meyer pedalling what is now a fast-moving business. Hoping to liven up the often-deserted streets of downtown Denver, his hometown, he bought two of the bicycle taxis. But they did not work very well, so he started building what has since become the industry standard, with 21 gears, hydraulic brakes and so on. His firm, Main Street Pedicabs, now caters to rising demand both in America and abroad.

Alas, regulation in two of the biggest markets for pedicabs threatens to puncture Mr Meyer’s upbeat mood. Last month New York’s city council voted to impose onerous rules on the hitherto unregulated pedicab industry and to limit the number of pedicabs to 325. A protest prompted Michael Bloomberg, New York’s mayor, to veto the new rules, apparently out of entrepreneurial fellow feeling for the pedicab drivers, but the city council is likely to override his veto, perhaps as soon as next week.

Pedicabs first started operating in New York in the mid-1990s, but their numbers soared from around 100 to over 500 after they featured in an episode of Donald Trump’s business reality-television contest, “The Apprentice”, in 2004. For the sort of fit youngster who wants a flexible job—many drivers in New York are actors or students—it pays well: $300 on a good day, though typically half that. The cost of entry is low, perhaps $4,500, compared with $400,000 for a yellow-taxi medallion.

Pedicabs are under attack in London, too, where an estimated 400 operate. Transport for London, a regulatory body, is reviving its controversial claim that pedicabs should be regulated as “hackney carriages”, like the city’s black cabs. Chris Smallwood, chairman of the London Pedicab Operators Association and boss of Bugbugs, a 60-strong pedicab firm, says treating pedicabs like black cabs would impose unbearable costs on the industry. He has helped to draft an amendment to a bill now before the House of Lords that would introduce lighter pedicab regulations.

There is striking agreement between the pedicab trade groups in both London and New York that some sort of regulation is needed, not least to deter rogue operators. But current proposals seem to serve the interests of motor-taxi drivers, who want their rivals off the road.

The irritation is that pedicabs do not compete much with motor-taxis, say Messrs Meyer and Smallwood. Pedicab journeys tend to be the short trips that drivers of gas-guzzling taxis hate most. Pedicabs’ main competition is walking, says Mr Meyer, who points out that if New York’s 12,000 yellow cabs were replaced with pedicabs, “there would be a lot less congestion”. Here’s hoping that politicians on both sides of the Atlantic cast their votes for pedal power.

Copyright © 2007 The Economist Newspaper and The Economist Group. All rights reserved.

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