By STEPHANIE SIMON

DENVER — Owners of bicycle rickshaws, already a popular way of getting about downtown Denver, are seizing on the Democratic National Convention as a chance to showcase their human-powered taxis as more than just a novelty.

Steve Meyer, owner of one of Denver’s largest fleets of pedicabs and a manufacturer of the vehicles, wants the convention’s national audience to see bike taxis as a dynamic part of the urban fabric and the ultimate in green transportation.

“People see pedicabs as like a horse-drawn carriage, sitting there on the curb for our amusement. We want people to see them in a new light, as a fundamental mode of transportation,” said Mr. Meyer, whose Mile High Pedicabs boasts a 40-vehicle fleet.

Bike-pedaled rickshaws took off in the U.S. scene in the early 1990s, in large part due to Mr. Meyer’s promotion. He got them recognized early on as part of the mix in revitalizing Denver’s downtown pedestrian mall.

Mr. Meyer makes bike taxis in his Broomfield, Colo., factory, selling 3,000 in the last 15 years to buyers across the country. The biggest markets include New York, San Diego, Austin, Texas, and Miami. Mr. Meyer says he hopes greater exposure during the convention will translate to bigger business.

Pedicabs, which weigh about 200 pounds empty, can take passengers as far as several miles, but most runs are two to 10 blocks — often too short for a conventional cab, and for pedestrians encumbered by packages, ill health or alcohol, too long to walk. Most rickshaw buggies seat two, though sometimes four or five passengers squeeze in.

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