American Express will celebrate New York City’s Tribeca Film Festival with a host of entertainment experiences, dining promotions and event services designed to delight film buffs, Cardmembers and the merely curious who attend the lower Manhattan event, May 1 – 9, 2004. In its third year as Founding Sponsor of the Festival, American Express once again welcomes fans back to downtown New York City to enjoy the international film and cultural festival that has helped revitalize the spirit of the historic neighborhood.
“American Express is a proud sponsor of the Tribeca Film Festival, and we’re committed to helping generate the energy and commerce that has helped revitalize lower Manhattan – our home since 1850,” said John Hayes, chief marketing officer of American Express. “Last year’s Festival drew more than 325,000 visitors, many of whom attended the events, shopped in downtown stores and dined with neighborhood merchants, making Tribeca a tremendous success.”
“We are delighted that American Express is returning for its third year as Founding Sponsor of the Tribeca Film Festival,” said Festival co-founder Jane Rosenthal. “With its commitment to lower Manhattan as strong as ever, American Express truly exemplifies the power of corporate citizenship. The Festival could not happen without their support, and we are deeply grateful for this wonderful collaborative partnership.”
Festival venues, activities and participating restaurants are situated throughout lower Manhattan, and, beginning May 1, American Express will provide complimentary double-decker bus service to downtown screening houses and special event locations. In addition, a fleet of three-wheeled, chauffeur-driven bicycles known as “pedicabs” will circulate throughout the neighborhood and pedal attendees to downtown stops, free of charge. The double-deckers and pedicabs will be fully wrapped in familiar American Express green tones.
The Tribeca Film Festival was founded by Robert De Niro, Jane Rosenthal and Craig Hatkoff to celebrate New York City as a major filmmaking capital, and to contribute to the long-term recovery of lower Manhattan after the attacks of September 11, 2001.
American Express is the Founding Sponsor of the Tribeca Film Festival. Part of a multi-year relationship, the Festival is one of a series of events – large and small – that American Express is sponsoring to draw people to lower Manhattan and help restore a sense of excitement in the neighborhood. American Express is a diversified worldwide travel, network, and financial services provider founded in 1850. It is a leader in charge and credit cards, Travelers Cheques, travel, financial planning, investment products, insurance and international banking.
For more information on the Tribeca Film Festival, call the Festival box office at 1-866-941-FEST (3378), or visit the Tribeca Film Festival website at tribecafilmfestival.org.
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