By ARIEL KAMINER, New York Times

The bride stood out against the backdrop of Central Park: The temperature was in the 50s, yet she had nothing more on her torso than a lace bustier. Below, her dress was as voluminous as an inflated parachute, dragging as she hobbled along the path. I was gliding along comfortably in the back of a pedicab, with plenty of room next to me on the seat. So I offered her a lift.

The look she gave me was not gratitude. After a few more friendly entreaties, the groom caught up to us. “She doesn’t want to,” he said. With that, they turned off the path and she hobbled onward, juggling various hems.

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Tags: bicycle, bikes, broadway, Cabs, central park, congestion, downtown, fun, Manhattan, mode of transportation, NEW YORK, passenger, Pedicab, pedicab driver, Pedicab Videos, pedicabs, rickshaw, ride, three wheels, times square, traffic, Transport, tricycle

By Steve Hawkes
Tim Mason has heard it all. Ever since the Tesco executive launched the supermarket giant’s Fresh & Easy venture in America a year ago, analysts have accused him of missing sales targets by a mile, while unions pushing for negotiating rights have complained that staff morale has fallen through the floor.

The critics were out again last week after The Times revealed that, faced with recession, Mr Mason was being forced to slow the store rollout programme. Worried? He hardly looks it. One minute, he’s jumping on to a Fresh & Easy rickshaw for a photo shoot; the next, he’s leading a chorus of Happy Birthday at the head office in Palm Beach, Los Angeles, to mark the chain’s first anniversary.

Asked about the prospect of a looming supermarket price war in America, he jokingly cites the line about amplifiers in This is Spinal Tap, the spoof “rockumentary”: “We’ll do better than the rest,” he says. “Our knobs go up to 11.”

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Tags: America, culture, difference, future, Los Angeles, Manhattan, market, marketing, Newspaper, Pedicab, Pedicab News, Product, recession, rickshaw, route, San Francisco, Story, US, weekend

By Andrea Sachs
Washington Post Staff Writer
Sunday, June 29, 2008; P06

Among the experiences that make one go “Eek!,” tooling around Manhattan in a rickshaw ranks high, falling somewhere between a cab ride during rush hour and walking through Times Square after the theaters let out. Some of the bike-drawn buggies come equipped with seat belts; others don’t. You decide your threshold of thrill.

“There’s a real rush going through traffic,” said Jacob Press, a tour guide with the Manhattan Rickshaw Co., the longest continuously operating pedicab outfit in New York City. “We can always find a way through.”

I have explored the City That Never Stops by foot, bus and bike. But on a recent trip, I wanted to sightsee in a vehicle that was intimate with the urban landscape but didn’t require any energy expenditure. So I called Manhattan Rickshaw a few days before my visit and booked Press and his quads.

Rickshaws are pervasive in Asia, where the economical bicycles with big back seats jostle for space among mopeds, cars, beasts of burden and swarms of pedestrians. In the United States, they’re more of a novelty than a necessity but are a rousing ride nonetheless. Though passengers are not as vulnerable as the biker, they’re still thrust into the chaotic street scene.

“It’s a combination of entertainment and transportation,” said Manhattan Rickshaw owner Peter Meitzler, who was instrumental in bringing pedicabs to New York. “It’s fun and environmental and fills a niche.”

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Tags: andrea sachs, bicycle, bicycles, billboard, Manhattan, manhattan rickshaw, NEW YORK, New York City, Newspaper, operator, Operators, passenger, pedestrians, Pedicab, Pedicab News, pedicabs, rickshaws, romantic streak, route, rush hour, scene, seat belts, street scene, taxis, times square, traffic, Transport, urban landscape

Published March 15, 2006 by RockyMountain News
By Joanne Kelley, Rocky Mountain News

BROOMFIELD – Main Street Pedicabs has grown in fits and starts since Steve Meyer founded the company 14 years ago.

Based in this northern suburb of Denver, the company has turned out about 1,000 of its pedal-powered taxis throughout the years. But the rickshawlike contraptions have become a familiar sight in more and more downtown areas around the globe – most recently in Manhattan’s bustling, traffic-clogged Times Square.

Meyer, 52, hadn’t intended to start a business when he first bought a pedicab from an acquaintance in Aspen. But when he had trouble getting replacement parts for his hobby vehicle, he soon found himself trying to build a better one from scratch.

“I always kind of had a vision they could be used in America, but I didn’t know I was going to be the guy to do it,” said Meyer, who spent the early part of his career doing market research and planning for developers.

Initially, New Yorkers seemed reluctant to be seen in pedicabs. Like self-conscious teenagers, some requested they be dropped a block away from their destinations.

A spate of publicity has helped to spur acceptance.

A bright-yellow model is featured prominently on the cover of the Fodor’s New York City 2006, a guide to the city.

Contestants pedaled them a few months ago on NBC’s weight-loss show, The Biggest Loser. An appearance on The Apprentice two years ago helped to fuel interest.

But Main Street Pedicabs has grown in a number of directions from its manufacturing roots. Selling advertising space on the back of the taxis has become a significant part of the business. And Meyer is a co-owner of several pedicab-operating companies around the country, including Mile High Pedicabs in Denver.

“I make more money operating a pedicab than making one,” he said.

“The business works for us because we’re involved in so many facets of it,” Meyer said Tuesday in his newly expanded office, which still smelled strongly of a fresh coat of green paint.

Meyer gets help from his wife, Ruth Vanderkooi, when she’s not tending to her family medical practice. Otherwise, he has just a few full-time employees who assemble the pedicabs one at a time in space above the company’s offices.

As Meyer sits at his computer, he sees a call coming in from Tel Aviv, Israel, where he has been talking to someone who wants to buy a couple of the pedicabs for his own personal use.

Individuals increasingly have been buying the pedicabs to use in town or to get around islands where parking is scarce.

The pedicabs start at $2,900 but can cost as much $5,000 with all the options. They are built like mountain bikes, with 21 speeds, and have a cushioned carriage in the rear for toting passengers.

Meyer, who grew up in Boulder, said he is often questioned about whether he pursued pedicabs because of environmental concerns. But he insists his main motivation is “improving the quality of life” in cities. “I’d rather promote something than list all the things I’m against,” he said.

In Denver, pedicabs tend to operate on nights and weekends, during ballgames and other events that require people to walk several blocks from parking areas or light-rail stops.

“They add a real vitality to downtown,” said Tami Door, president of the Downtown Denver Partnership. “People like it because it’s fun. Downtowns should be fun.”

Ed Oliver, who is Meyer’s partner in the Denver pedicab operation, said he often drives a pedicab around the Pepsi Center parking lot, offering free rides during events. In most cases, passengers wind up tipping him at least $5 a ride.

“People hate walking across parking lots,” Meyer said.

With a new St. Louis Cardinals ballpark set to open in April, a budding pedicab operator awaits her order from Main Street Pedicabs.

“We want to get a business started just to and fro,” said St. Louis resident Jill Saettele, an avid cyclist who found Main Street Pedicabs on the Internet. “The parking (at the new stadium) is very limited, so they’re doing shuttles. This is the most fantastic opportunity.”

The pedicabs have caught on most in urban environments, but have also captured the attention of an array of communities with a shortage of downtown parking.

Meyer initially thought Aspen might be a good market. “But nobody who would drive one could afford to live in Aspen,” he said.

A new customer from Crested Butte picked one up Monday, with hopes of building a following in the ski town.

Long Beach, Calif., is about to get a fleet of pedicabs for its downtown.

“It’s part of the overall eclectic experience we’re trying to create,” said Kraig Kojian, president of Downtown Long Beach Associates, the improvement district for the oceanfront community. “We don’t have seasons, so people can enjoy the experience throughout the year.”

Main Street Pedicabs

• Home base: Broomfield

• Founded: 1992

• Products: Bicycle-powered taxis selling for between $2,900 and $5,000, with all the options

• Markets: Urban areas such as New York City, Denver, London, Paris and others

Tags: apprentice, bicycle, Denver, downtown denver, Long Beach, Main Street, Main Street Pedicabs, Manhattan, nbc, NEW YORK, Pedicab, Pedicab News, pedicabs, pepsi center, rickshaw, rocky mountain news, selling advertising, steve meyer, street pedicabs, taxis, times square

American Express will celebrate New York City’s Tribeca Film Festival with a host of entertainment experiences, dining promotions and event services designed to delight film buffs, Cardmembers and the merely curious who attend the lower Manhattan event, May 1 – 9, 2004. In its third year as Founding Sponsor of the Festival, American Express once again welcomes fans back to downtown New York City to enjoy the international film and cultural festival that has helped revitalize the spirit of the historic neighborhood.

“American Express is a proud sponsor of the Tribeca Film Festival, and we’re committed to helping generate the energy and commerce that has helped revitalize lower Manhattan – our home since 1850,” said John Hayes, chief marketing officer of American Express. “Last year’s Festival drew more than 325,000 visitors, many of whom attended the events, shopped in downtown stores and dined with neighborhood merchants, making Tribeca a tremendous success.”

“We are delighted that American Express is returning for its third year as Founding Sponsor of the Tribeca Film Festival,” said Festival co-founder Jane Rosenthal. “With its commitment to lower Manhattan as strong as ever, American Express truly exemplifies the power of corporate citizenship. The Festival could not happen without their support, and we are deeply grateful for this wonderful collaborative partnership.”

Festival venues, activities and participating restaurants are situated throughout lower Manhattan, and, beginning May 1, American Express will provide complimentary double-decker bus service to downtown screening houses and special event locations. In addition, a fleet of three-wheeled, chauffeur-driven bicycles known as “pedicabs” will circulate throughout the neighborhood and pedal attendees to downtown stops, free of charge. The double-deckers and pedicabs will be fully wrapped in familiar American Express green tones.

The Tribeca Film Festival was founded by Robert De Niro, Jane Rosenthal and Craig Hatkoff to celebrate New York City as a major filmmaking capital, and to contribute to the long-term recovery of lower Manhattan after the attacks of September 11, 2001.

American Express is the Founding Sponsor of the Tribeca Film Festival. Part of a multi-year relationship, the Festival is one of a series of events – large and small – that American Express is sponsoring to draw people to lower Manhattan and help restore a sense of excitement in the neighborhood. American Express is a diversified worldwide travel, network, and financial services provider founded in 1850. It is a leader in charge and credit cards, Travelers Cheques, travel, financial planning, investment products, insurance and international banking.

For more information on the Tribeca Film Festival, call the Festival box office at 1-866-941-FEST (3378), or visit the Tribeca Film Festival website at tribecafilmfestival.org.

Content provided courtesy americanexpress.com.

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Tags: american express, bicycles, collaborative partnership, Craig Hatkoff, festival venues, international film, Jane Rosenthal, John Hayes, lower manhattan, Manhattan, marketing, neighborhood merchants, New York City, Pedicab News, pedicabs, proud sponsor, robert de niro, Tribeca, tribeca film festival, tribecafilmfestival

Denver Business Journal – by Tom Locke Denver Business Journal

In the old fishing villages on the southeast coast of Spain, the streets are narrow, the parking is atrocious and the tourists are plentiful.

But for tourists who are too tired and sweaty to take another step under the hot Spanish sun, there is relief, thanks to a little Broomfield company that is bridging the walker-automobile transportation gap with something called a “pedicab.”

On a recent morning in March, a dozen or so yellow pedicabs lay ready for shipment to Spain in the small warehouse of Main Street Pedicabs Inc., a company that has championed pedicabs for more than a decade under the leadership of its owner and CEO, Steve Meyer. “We’re not only building pedicabs, we’re building a pedicab industry,” Meyer said.

Meyer said he stuck with pedicabs while others might have given up because he and his wife, Ruth Vanderkooi, simply love the business. And that’s even though they make less than they would if they were fully employed somewhere else, he said.

Meyer has a background in urban planning, and sees himself as sort of a champion of an alternative form of transportation that can add excitement and utility to boring cities dominated by automobiles.

So, thanks in part to supplemental income earned by his wife and to real estate development projects on the side, Meyer has persevered in the pedicab business and figures he’s easily the biggest pedicab manufacturer in the United States.

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Tags: apprentice, Cabs, city of denver, college campuses, customers, Denver, denver business journal, Donald, donald trump, driver, Electric, exposure, Houston, Las Vegas, Main Street, Main Street Pedicabs, Manhattan, manhattan rickshaw, manufacturer, market, marketing, NEW YORK, Pedicab, pedicab business, Pedicab News, pedicab operators, pedicabs, steve meyer, street pedicabs, three wheeled vehicles, Transport, transportation, tricycle, trump