“Hey, Rickshaw Willie,” someone calls out as Tim Wilhelm drives his Pedicab down Main Street in Akron, Ohio. It’s a common occurrence these days, as Wilhelm, aka “Rickshaw Willie,” has become somewhat of a local celebrity.

“Everybody has to have their picture taken with Rickshaw Willie,” Wilhelm says. “People are hugging me all the time, and kids will run out to the edge of the curb to high-five me as I drive down the road. Even some local business owners came up to me while I was eating dinner and told my wife that I had become a downtown Akron icon.”

But it was only about a year ago when the 54-year-old Wilhelm found himself depressed and at a crossroads in his life. A truck driver for 31 years, Wilhelm became the victim of a sagging economy when the trucking company he works for merged with another and then decided to take him out of his truck and onto the loading dock.

“It was about the lowest point I had ever been in my life,” he says. “I didn’t know if I’d pull out of the depression, but I’m not a quitter, so I kept thinking about what I could do.”

Not one to just sit around, Wilhelm went online looking for a new opportunity and came across Main Street Pedicabs, a manufacturer of Pedicabs in Broomfield, Colorado.

“I watched some of their videos and I thought that this was something I could do,” he says. “But people kept telling me that I was crazy and too old to do it.”

One of those skeptics was his wife of 30 years, Lori.

“When Tim first spoke of a rickshaw last winter, I thought it was just a way to pass the time while he was laid off,” she says. “No way would a rickshaw work in Akron.”

But Wilhelm defied the naysayers and purchased the Pedicab anyway. Ten months later, he has had encounters with celebrities, has endeared himself to the community and has become stronger, both mentally and physically.

“As soon as I got the Pedicab and started riding it, I realized that I wasn’t too old, and I was actually getting younger as I was riding it,” he says. “I felt younger in my mind, but my body was definitely getting stronger, too.”

Wilhelm’s first official day out with his new Pedicab was during Akron’s St. Patrick’s Day parade. When some of the parade organizers saw him dressed for the occasion on his decorated Pedicab, they asked Wilhelm if he would drive Akron’s beauty queen through the parade route.

“It was a big hit and everyone enjoyed it, so I knew I was onto something,” he says. “I knew with this Pedicab that I had something special and unique in its own way, so I started volunteering for the Kids Bike Rodeo and other events.”

One of those events was a charity pub crawl to raise money for cancer research in Barberton, Ohio. Wilhelm volunteered to drive people from one bar to the next. He kept people from drinking and driving, but he also learned that he had gained a key ally.

“At about midnight that night, a Barberton policeman pulled up beside me in his cruiser, gave me a thumbs-up and told me I had done a real good job,” he says.

Wilhelm also has volunteered for events with the Copley Police Department, and even let Chief of Police Michael Mier drive him around in the Pedicab.

“Rickshaw Willie has become a regular visitor to our special events,” Chief Mier says.  “His colorful outfits and special bicycle attract a lot of attention.  Children and parents alike enjoy the ride.  Rickshaw Willie has helped make these events special and fun for the children of our community.  We have found that children have so much fun at community events that they can’t wait to return the following year.  Rickshaw Willie has been a big addition and one of the highlights.”

Although Wilhelm admits the police “looked at him a little funny” when he first got started, he says they quickly realized that he and his Pedicab were an asset to the community.

“I think they can see that the Pedicab is a safe and unique way to get around town without tying up traffic,” he says. “About a month ago, one of the Akron policemen pulled me aside and said, ‘Rickshaw Willie, if you ever need any help down here, you let us know and we’ll come from all directions.’ When the police tell you something like that, you know you are doing something right.”

Wilhelm certainly gained support from the local police, but he soon realized that others were taking notice, as well.

While driving his Pedicab around a bike rally in downtown Akron, legendary rocker Chrissie Hynde, of the Pretenders, asked to speak with him. An Akron resident, Hynde noticed Wilhelm from the patio of her vegan restaurant.

“She has been interested in bringing Pedicabs to the area, and has even brought it up to people, but no one has ever followed up on it,” he says. “So, she was surprised and excited to see there was actually one in town, and talked to me about expanding the business in downtown Akron. It was something that caught me off guard, but to meet Chrissie Hynde was real exciting for me.”

“But I also started to realize that I was becoming my own celebrity,” he continued. “When the big celebrities start to notice you, it means you’re catching somebody’s eye.”

And he was right. Wilhelm caught the eye of another celebrity when he took his Pedicab to the LeBron James Bike-a-Thon. That’s where Mo Williams of the Cleveland Cavaliers asked Wilhelm to drive him through the course in his Pedicab.

“It was pretty exciting and I was more than happy to do it,” Wilhelm says. “We pulled over near the crowd at one point and we were swarmed by people who wanted to see Mo Williams. I turned to him and said, ‘Mo do you want me to get you out of here,’ and he said ‘go, go go,’ so it was exciting to bust out of the crowd like I had Elvis Presley in the back.”

In addition to meeting many interesting people, Wilhelm says his Pedicab business has improved both his health and morale.

“I’ve gotten a lot stronger,” he says. “In fact, I just got back from the doctor and they were impressed with my heart rate and blood pressure, especially for someone my age. I ride with the Stark County Bicycle Club out of Canton, and they’ve really noticed how much stronger I’ve gotten. It has made me a stronger person, and I think I can attribute a lot of that to the Pedicab.”

And it’s not only Wilhem’s physical strength that has improved.

“A guy I work with told me that he noticed a big change in me not long after I got my Pedicab,” he says. “He could see the improvement in my attitude and that I was smiling again. He could see that I was a much different, much happier person.”

Wilhelm still works on the loading dock, however, and he’s still not happy about it. But instead of letting it get him down, he now focuses on brighter things.

“Instead of worrying about that job, I think about all the opportunities with my Pedicab business,” he says. “It took my mind off of the negative things and put me on a different direction.”

And Wilhelm likes the new direction his life is headed and takes pride in the courage he had to invest in a new business, and himself.

“Just knowing that I took a business where everyone told me I was too old to do it, and I actually did it makes me feel good,” he says. “It’s getting bigger for me everyday and it’s just as exciting for me today as it was the first day I started driving my Pedicab.”

Sean and Cooper began their adventure in New York City in October and are currently somewhere between South Carolina and Georgia.

After struggling with his old, heavy, three-speed rickshaw, Sean contacted Main Street Pedicabs to see if the pedicab manufacturer could provide him with a better, lighter vehicle.

“It was a no-brainer,” says Dan Werner, Director of Sales and Marketing at Main Street. “Our 21-speed pedal pickup not only provides Sean with a lighter, safer ride, but it also gives Cooper a safe spot in the truck bed.”

Sean’s journey will take him down the Atlantic Coast before heading west through New Orleans, Texas, New Mexico and Arizona. From there the duo will head up the California Coast and then through Oregon and Washington before heading back east to New York, while traveling through Montana, Iowa and the Dakotas, among other states.

Keep track of Sean’s journey at http://www.pedicab.com/wordpress/. Interested readers also can check in on Sean’s blog for more in-depth information, pictures and videos at http://rickshawusa.blogspot.com/.

Here is Sean’s most-recent blog post:

“So, the day has finally come. After 1,100 miles I was in need of an upgrade. Let us start at the beginning. I, with the help of some others, built the Rick that you have all come to know and love! It was a tank with Coop, myself, and all the gear weighing in at some 700 lbs. It only had three gears which meant at every uphill battle I would have to hop off to either push it up while walking along side it, or harness myself to the front so that I could pull it behind me. True to the definition of a Rickshaw; something pulled or pedaled! Before I peaced out of the NYC I was trying to line up some sponsorships that would aid in our completion of this monolithic journey. Surprisingly none were interested, so we’ve been doing it by ourselves. Just like every one of those uphill battles that are now behind us. Upon our arrival in Annapolis a friend of mine, Katzander, gave the heads up to a company in Colorado known as Main Street Pedicabs. http://www.pedicab.com/ Getting to the phone I was able to reach them through a representative named Dan. He gave ear as I got him up to snuff about all that Cooper and I are setting out to do. I asked if he could help me out in any way. Now, don’t get me wrong here. I’m happy with what I built. I’m proud of what I built. It’s just that it weighs in at an amazing 700 lbs.! I’m not training for the worlds strongest man competition. I’m just trying to make it around the United States. So after giving ear, Dan told me that he would look into it and run it by the owner of the company. It didn’t take long to hear from Main Street Pedicabs. They offered up a used floor demo peditruck for a deposit and all I would have to cover is the shipping. They told me that once I was done with peditruck, upon returning, they would give me back my deposit. While talking to them over the phone I noticed that my head was nodding that it was good deal. The only thing was that the deposit was over a grand and the shipping cost to the east would be five hundred dollars… At that time my head was doing the numbers. I only had three hundred dollars to this name of mine. That’s where the photo contest came into play. With that first place prize money and some big loving help from my parents- I was able to bring all of it together. I had the replacement in route being shipped to Wilington, NC. As I was heading to Wilington I posted an add on Craigslist to see if anyone was interested in my original Rickshaw. As it turns out one person was interested. His is name was Seth. He was looking forward to starting a new business in the downtown area, a delivery slash courier service. How surprised was he to see that his ideas were going to come to fruition. Now my Rickshaw, or rather his Rickshaw will be his main star vehicle. For over eight months I labored on that three wheeled notion sinking over a grand into its creation. Seth as a young business man was only able to afford a couple hundred, some dinner, crunchy dog food, and a comfortable spot to pitch my tent in his back yard. It was all good enough for me. The following morning I loaded all of my gear and my good buddy Coop into his truck so that we could head on over to the Two Wheeler Dealer where my enormous package would be awaiting us. Like most things there was a bit of a wait. I sat outside for a couple of hours with all my belongings and the memory of my original Rickshaw who helped me get this far. At ten, the doors opened up and an army of employees came outside one at a time to put out all the bikes for sale today. Coop went to each one of the employees to say his hellos. I was looking for Camron the receiving guy, but he wasn’t in yet. Waiting for his arrival, I started fielding every ones questions about what it is that Cooper and I are doing. For the rest of the morning and early afternoon I chatted with employees and customers about our adventures and where it was that we were intending to head towards. Get this, a woman named Kim was so smitten over Cooper that she kept asking me if she could have him! At around two o’clock it arrived. One of those familiar looking delivery trucks pulled up to reveal an enormous wooden crate. I jumped up runningly to get to the busting of it open. The time had arrived! Busting it open I was amazed to see that it was fully assembled and ready to roll. After we got it down I gave it a good once over with the staff in tow. I loaded up my gear and got Coop situated as I said my goodbyes, hitting the pedals, and getting to what I have set out to accomplish- 10,000 miles, excuse me, now only a mere eight thousand nine hundred!

So, a little about the new one. It is bigger, but it is so much lighter. It isn’t waterproof, but it can hold so much more. It’s even aerodynamic. Coop is now fully contained which relieves a lot of unnecessary stress for me. The frame is less than 200lbs which makes it about 200 or more pounds lighter than the original. This new one has 21 gears! The old only had three. I’m over the pedals more versus the being behind them like the old one. It truly does give more leverage by being over them. All in all, it’s an important upgrade. I only have two more days to go until Myrtle Beach, South Carolina! I’ll be staying with an Army buddy for the whole Turkeyday Weekend. While there I plan on putting my own personal touch and style to the new ride. Till next time,
Love and Licks,
Sean and Coop!”

NEWARK, Del. — Downtowns, particularly college towns, make room — and rules — for new pedicabs.

Pedicabs, adult-size tricycles with room in the back for passengers, have gone from the occasional tourist attraction to a more prominent means of public transportation, prompting a race by cities to beef up safety ordinances amid backlash from automobile cab operators.

In New York City, a string of traffic accidents and brawls involving pedicab drivers prompted officials to impose new regulations. By Nov. 20, all pedicab businesses must be registered and licensed with the New York City Department of Consumer Affairs.

“The New York Police Department will enforce this law to the fullest extent,” said Consumer Affairs spokeswoman Elizabeth Miller. Operators must agree to an annual safety inspection, too.

Since the licensing process began, 16 pedicab businesses have applied, with 77 affiliated pedicabs and 80 drivers, but the office hopes to see a rush just before the deadline, Miller said. “By the industry estimates, there are over 1,000 pedicab drivers on the street,” she said.

It’s not just a big-city issue. Dan Werner, director of sales and marketing for manufacturer Main Street Pedicabs, said he used to sell primarily to big cities but has seen an increase in orders from what he calls “small-town USA.” Recently, he fielded pedicab business inquiries from Akron, Ohio; Sandpoint, Idaho; and Modesto, Calif. Some of the interest is generated by the public’s thirst for environmentally friendly travel options and ways to avoid traffic during big events, he said.

“The downtown life is big for pedicabs,” he said, particularly in college towns.

Speeding up safeguards

Once just a summertime sight in Delaware, pedicabs have moved from the beach to the streets of downtown Newark. This fall, two pedicab companies launched service in the college town of about 30,000 people to ferry University of Delaware students and others to and from the restaurants and bars that line Main Street.

Newark had no pedicab-specific regulations when Matt Greenberg and Sean Hague, owners of Green Rides, tried to apply for a business license. Pedicab companies are now required to get business licenses and show proof of insurance for their vehicles. Green Rides and the other pedicab company, College Taxi, talked with Newark police about installing lights and other safeguards.

The city of Bloomington, Ind., had no regulations for pedicabs when a business started there in 2008, targeting Indiana University students seeking transportation to downtown nightlife. Legislation is in the works, but it comes with controversy.

“We were contacted by the yellow cab companies saying, ‘Hey, this isn’t fair, and how can they cherry-pick the downtown and do what they want to do when we have to serve the entire city limits, we have to operate 365 days a year, and we have to have a physical building?’ ” said Adam Wason, the city’s assistant economic development director.

In Arlington, Texas, City Council members are mulling a pedicab ordinance, Councilman Jimmy Bennett said.

“What we’re looking at is … do we need to become involved in regulating it with regard to public safety?” Bennett said.

Pedicab regulations that recently passed in Marietta, Ga., require that drivers post the company’s business license and rates inside each vehicle, similar to the procedures followed by taxi cab drivers, said Brian Binzer, director of development services.

This past year, the City Council in Salem, Mass., passed a host of regulations to deal with the rising pedicab industry, member Steven Pinto said.

“Pedicabs started popping up (for the tourists), and we didn’t have anything on the books to deal with them,” he said. The new ordinances deal with certification, liability and traffic safety, he said.

Hailed for filling a void

As baseball fans watched the Yankees take on the Angels inside a Newark pizzeria last month, pedicab drivers from College Taxi and Green Rides were parked at the curb. The safety lights on the pedicabs created a blinking red glare on the sidewalk as the drivers waited for passengers and traded stories about customizing their rides.

The two new Newark pedicab services were started to fill a void created when public safety officials at the University of Delaware said they would stop providing safety escort rides to students.

Pedicab passenger

“I think it’s decent, especially for college people … and it’s good for very tired people like us, who are standing on our feet all day,” Timmon said.

Their trip to the bus stop was powered by Ross Sylvester, co-owner of College Taxi. “They (pedicabs) turn heads when we’re riding down the street. We immediately got a great response. I think the student body really embraced it because on campus there’s no real form of transportation other than the buses,” Sylvester, 20, said.

Pedicab drivers began pedaling at the University of Oregon and Washington State University this fall.

Contributing: Jessica Leving of USA TODAY in McLean, Va.

A: Many people contact us to inquire about starting a Pedicab business. Go to our Operators page for some tips on how to get started, or contact us for more in-depth information.

Q: How do I order parts?

A: Go to www.wheelgoods.com. If what you need is not listed or you need the shipment expedited or if you have any questions, call us at 303-295-3822.

Q: How long is production time?

A: Main Street Pedicabs are custom made to your specifications. Lead times are often 1-3 weeks, though they can be longer during the spring and summer season.

Q: Are Main Street Pedicabs shipped assembled?

A: Yes, our Pedicabs are shipped fully assembled and ready to roll.

Q: Can I request customizations?

A: Yes, because you’re dealing directly with the manufacturer, customers can order a variety of custom colors and designs. We’ll also build your Pedicab with different components if you prefer something you’re more comfortable with rather than our standard components.

Q: Should I hire a Pedicab Consultant?

A: People often ask us if they should spend the money to hire a Pedicab consultant. One of the great things about starting and operating a Pedicab business is how easy it is to do. We at Main Street have a wealth of resources and have walked dozens of people through the process of getting a Pedicab business off the ground. With these things in mind, we feel it’s an unnecessary expenditure to hire a Pedicab consultant.

Q: What sort of maintenance is required on a Main Street Pedicab?

A: Maintenance for a Main Street Pedicab shouldn’t be an overwhelming, time-consuming task, but should be practiced regularly for a well running Pedicab. By following a systematic maintenance schedule, the Pedicabs will not only run better, but will also be more enjoyable for both the driver and the passengers. For more on how to properly maintain a Main Street, check out our New Pedicab Rider Instructions and our Main Street Pedicab Manual.

SPEAKER: Steve Meyer – Founder and CEO Mainstreet Pedicab
DATE: August 20 & 22, 2007
TOPIC: Peddling Your Way to Success – The Mainstreet Pedicab Story

Pedicabs are human-powered taxis seen in many of the major cities around the world. They work well for not only transporting people, but also for the delivery of food and merchandise.

In a world that is becoming overwhelmed with too many cars, pedicabs offer a green and sometimes romantic alternative. While they work best over short distances ranging from 2 to 10 blocks, they are fully capable of traversing much greater distances.

Steve Meyer didn’t invent the pedicab, but he is in the process of perfecting the marketplace for it. With multiple income streams and a loyal following, the pedicab industry is breaking into new territory.

Here is what it took for Steve Meyer to become one of the leading figures in the pedicab industry, and how Donald Trump had a hand in his success.

Speaker: Steve Meyer is the Founder and CEO of Mainstreet Pedicab in Broomfield and has worked most of his professional life self-employed, interspersed with periods of employment.

He attended the University of Colorado from 1972 trough 1979 getting both a BA in Environmental Biology and an MA in Economics. He spent more than a year of this time traveling in S. America, Asia, Europe and Africa.

For many years, Meyer worked in the real estate industry doing economic and market research for real estate developers. His interest in the redevelopment of downtown areas and his experiences in Asia were key factors in his development of Main Street Pedicabs. Main Street was founded in 1992 and is the largest manufacturer of this type of vehicle in N. America.

In the old fishing villages on the southeast coast of Spain, the streets are narrow, the parking is atrocious and the tourists are plentiful.

But for tourists who are too tired and sweaty to take another step under the hot Spanish sun, there is relief, thanks to a little Broomfield company that is bridging the walker-automobile transportation gap with something called a “pedicab.”

On a recent morning in March, a dozen or so yellow pedicabs lay ready for shipment to Spain in the small warehouse of Main Street Pedicabs Inc., a company that has championed pedicabs for more than a decade under the leadership of its owner and CEO, Steve Meyer. “We’re not only building pedicabs, we’re building a pedicab industry,” Meyer said.

Meyer said he stuck with pedicabs while others might have given up because he and his wife, Ruth Vanderkooi, simply love the business. And that’s even though they make less than they would if they were fully employed somewhere else, he said.

Meyer has a background in urban planning, and sees himself as sort of a champion of an alternative form of transportation that can add excitement and utility to boring cities dominated by automobiles.

So, thanks in part to supplemental income earned by his wife and to real estate development projects on the side, Meyer has persevered in the pedicab business and figures he’s easily the biggest pedicab manufacturer in the United States.

That may seem a strange claim for a business that has only two full-time employees and another 10 people or so that it uses on a part-time basis. But Meyer said he outsources most of the production and does only the assembly in-house. For instance, he uses a machine shop in Broomfield, a fiberglass company in Greeley, a tube-cutting company in Golden and a welder in Denver.

Pedicabs are three-wheeled vehicles that are similar to the Asian rickshaw, with a pedaler up front and a seat that can hold two adults in back. Main Street’s pedicabs have a base price of $3,400 and a fiberglass cab, 21-speed drivetrain and differential that allows the driver to turn on a dime.

Main Street sells them to operating pedicab businesses, a few of which it partly owns, including two companies with 20 pedicabs apiece in New York and Denver.

Main Street has produced about 500 pedicabs since its inception, and its production volume has been flat in the last four years, but Meyer sees a new day dawning for the business, and here’s why:

* The weaker dollar has made his price competitive in Europe, and he believes he has the best product. By 2005, he foresees half of his business coming from Europe.
* He is looking at setting up distributorships in New Jersey, the Southeast United States and Spain, which would increase the efficiency of his manufacturing operation.
* He is pushing the marketing of a cargo-hauling tricycle with a 24-volt battery system to supplement the pedaler’s power. He sees that being used in amusement parks, college campuses and business campuses. (He also has an Pedal-Electric Pedicab, which was the type ordered from Spain.)
* Manhattan Rickshaw Co., the New York operating company in which Meyer has a half-interest, was featured March 11 on “The Apprentice,” the television show featuring Donald Trump. Teams in the show competed against each other by operating pedicab services, and Meyer sees the exposure as another step forward in getting pedicabs accepted as mainstream transportation.

Revenue from ads, drivers

Pedicab operators make money partly from leasing their pedicabs to drivers and partly from advertising on the pedicabs.

Lease rates to drivers can depend on the location and event. For instance, in a Las Vegas mall, drivers lease pedicabs from the operator for $20 a shift and don’t charge their riders; they make money solely on tips.

At the Super Bowl in Houston, pedicab operators were charging drivers $100 per shift.

In Denver, the driver pays up to $50 for an eight-hour shift, and is restricted by the Denver operating company to charging the riding customers no more than $2 per block. The city licenses both the driver and operator.

Advertising also can provide important revenue. Indeed, in the Denver operating company that Meyer half owns, roughly half the revenue comes from advertising, and about half comes from leasing the pedicabs to drivers. Bud Light has signed up for advertising four straight years in Denver.

Jason Longsdorf, a planner with the city of Denver, said the pedicabs are a “great option” and “a good civic feature.”

“They filled a very small niche that’s grown with the LoDo and baseball crowd,” he said.

And Longsdorf foresees more growth opportunity for the pedicabs in Denver as hotel density increases downtown and the convention center expands.

Longsdorf said the licensing is necessary to ensure a certain level of safety, and Meyer likes the idea of minimum standards to maintain the industry’s image.

He’s getting calls from cities that are interested in revitalizing downtowns, and he’s seeing pedicabs move from novelty-item status into a practical alternative for people who can’t walk, or don’t want to walk, a number of blocks.

“Now, I think they’re going to become part of the transportation fabric,” Meyer said.

The perfect advertising platform for the modern metropolitan area is a Pedicab. Main Street Pedicabs is the only company offering national level marketing on pedicabs. We will customize a campaign that will put you in front of your customers. Visit Pedicabvertising to learn more.

Main Street Pedicabs™ is the market leader and the largest manufacturer of pedicabs in North America. Pedicabvertising from Main Street Outdoor offers turnkey national and international level marketing on our Pedicabs and advertising opportunities in Denver, Chicago, Orlando, New York, Austin, San Francisco, Los Angeles (Long Beach), Houston and San Diego. We also help companies advertise abroad and can cover any market with our traveling advertising team.

We also manufacture the Billboard Bike. Having the billboard in such close proximity to people on foot makes it a unique “point-of-sale” type of media. The same places where pedicabs are the most successful are the places where your business advertising will be most effective. Now you can have the exposure you need by advertising on a Main Street Pedicab!

Content provided courtesy manhattanrickshaw.com.

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