Published March 15, 2006 by RockyMountain News
By Joanne Kelley, Rocky Mountain News

BROOMFIELD – Main Street Pedicabs has grown in fits and starts since Steve Meyer founded the company 14 years ago.

Based in this northern suburb of Denver, the company has turned out about 1,000 of its pedal-powered taxis throughout the years. But the rickshawlike contraptions have become a familiar sight in more and more downtown areas around the globe – most recently in Manhattan’s bustling, traffic-clogged Times Square.

Meyer, 52, hadn’t intended to start a business when he first bought a pedicab from an acquaintance in Aspen. But when he had trouble getting replacement parts for his hobby vehicle, he soon found himself trying to build a better one from scratch.

“I always kind of had a vision they could be used in America, but I didn’t know I was going to be the guy to do it,” said Meyer, who spent the early part of his career doing market research and planning for developers.

Initially, New Yorkers seemed reluctant to be seen in pedicabs. Like self-conscious teenagers, some requested they be dropped a block away from their destinations.

A spate of publicity has helped to spur acceptance.

A bright-yellow model is featured prominently on the cover of the Fodor’s New York City 2006, a guide to the city.

Contestants pedaled them a few months ago on NBC’s weight-loss show, The Biggest Loser. An appearance on The Apprentice two years ago helped to fuel interest.

But Main Street Pedicabs has grown in a number of directions from its manufacturing roots. Selling advertising space on the back of the taxis has become a significant part of the business. And Meyer is a co-owner of several pedicab-operating companies around the country, including Mile High Pedicabs in Denver.

“I make more money operating a pedicab than making one,” he said.

“The business works for us because we’re involved in so many facets of it,” Meyer said Tuesday in his newly expanded office, which still smelled strongly of a fresh coat of green paint.

Meyer gets help from his wife, Ruth Vanderkooi, when she’s not tending to her family medical practice. Otherwise, he has just a few full-time employees who assemble the pedicabs one at a time in space above the company’s offices.

As Meyer sits at his computer, he sees a call coming in from Tel Aviv, Israel, where he has been talking to someone who wants to buy a couple of the pedicabs for his own personal use.

Individuals increasingly have been buying the pedicabs to use in town or to get around islands where parking is scarce.

The pedicabs start at $2,900 but can cost as much $5,000 with all the options. They are built like mountain bikes, with 21 speeds, and have a cushioned carriage in the rear for toting passengers.

Meyer, who grew up in Boulder, said he is often questioned about whether he pursued pedicabs because of environmental concerns. But he insists his main motivation is “improving the quality of life” in cities. “I’d rather promote something than list all the things I’m against,” he said.

In Denver, pedicabs tend to operate on nights and weekends, during ballgames and other events that require people to walk several blocks from parking areas or light-rail stops.

“They add a real vitality to downtown,” said Tami Door, president of the Downtown Denver Partnership. “People like it because it’s fun. Downtowns should be fun.”

Ed Oliver, who is Meyer’s partner in the Denver pedicab operation, said he often drives a pedicab around the Pepsi Center parking lot, offering free rides during events. In most cases, passengers wind up tipping him at least $5 a ride.

“People hate walking across parking lots,” Meyer said.

With a new St. Louis Cardinals ballpark set to open in April, a budding pedicab operator awaits her order from Main Street Pedicabs.

“We want to get a business started just to and fro,” said St. Louis resident Jill Saettele, an avid cyclist who found Main Street Pedicabs on the Internet. “The parking (at the new stadium) is very limited, so they’re doing shuttles. This is the most fantastic opportunity.”

The pedicabs have caught on most in urban environments, but have also captured the attention of an array of communities with a shortage of downtown parking.

Meyer initially thought Aspen might be a good market. “But nobody who would drive one could afford to live in Aspen,” he said.

A new customer from Crested Butte picked one up Monday, with hopes of building a following in the ski town.

Long Beach, Calif., is about to get a fleet of pedicabs for its downtown.

“It’s part of the overall eclectic experience we’re trying to create,” said Kraig Kojian, president of Downtown Long Beach Associates, the improvement district for the oceanfront community. “We don’t have seasons, so people can enjoy the experience throughout the year.”

Main Street Pedicabs

• Home base: Broomfield

• Founded: 1992

• Products: Bicycle-powered taxis selling for between $2,900 and $5,000, with all the options

• Markets: Urban areas such as New York City, Denver, London, Paris and others

Tags: apprentice, bicycle, Denver, downtown denver, Long Beach, Main Street, Main Street Pedicabs, Manhattan, nbc, NEW YORK, Pedicab, Pedicab News, pedicabs, pepsi center, rickshaw, rocky mountain news, selling advertising, steve meyer, street pedicabs, taxis, times square

Pedestrians in downtown Long Beach soon will be able to hail a cab – a pedicab, that is. The City Council on Tuesday night approved a permit for up to 20 of the rickshaw-like tricycle taxis to operate in the downtown area from the shoreline north to Eighth Street and from Alamitos Avenue west to the Los Angeles River.

The service would link key downtown areas, like Pine Avenue, the Pike at Rainbow Harbor, the Long Beach Convention and Entertainment Center and the East Village Arts District. Rides would cost $1 for every 1/10 of a mile as measured by an odometer on each pedicab.

Proponents of the cabs believe they can help alleviate parking and traffic congestion problems while enhancing the downtown atmosphere for pedestrians.

“It adds to the ambiance and environment of our growing downtown and provides a unique service for visitors to gain a different perspective,” said Kraig Kojian, president and CEO of the Downtown Long Beach Associates, which began courting pedicab operators several years ago.

The application was filed by Long Beach Pedicabs LLC, a subsidiary of Colorado-based Main Street Pedicabs. The company will lease the cabs to the drivers, who will act as independent businesses. The company also will sell advertising space on the cabs, the main source of revenue for the operation.

Main Street Pedicabs manages fleets in New York, Chicago, Orlando and Denver, said Steve Meyer, the company’s president. The company also manufactures and sells the cabs to more than 50 international cities including Montreal, London, Milan and Sydney. Meyer said downtown Long Beach is a good place for the cabs.

“With the Pike and the new developments along Pine Avenue, there is a lot of drawing power for the downtown area and those people need to get around,” he said.

Pedicabs have proliferated in a number of cities in the last decade, Meyer said, but not without some opposition.

Once viewed solely as a novelty, the pedicabs have come to fill a transportation niche, covering distances too short for traditional taxi rides but too long for some people to walk, Meyer said. There are now more than 200 pedicabs pedaling around midtown Manhattan in New York, up from a handful a decade ago.

“They offer something that really is not filled by all other transit modes,” Meyer said. “They wouldn’t exist if not for the fact they are needed.”

But concerns about traffic safety and uninsured operators have limited pedicabs elsewhere, including in Las Vegas. Last year, the city outlawed the vehicles along the Las Vegas Strip, citing accidents and complaints from taxi drivers.

Meyer said problems arise from a lack of regulation concerning the pedicab drivers, as well as their equipment.
Long Beach pedicab drivers will be required to obtain a driver’s permit from the police department and have an individual business license. Long Beach Pedicabs has a tentative agreement for insurance with McKay Insurance Agency, an Iowa-based company that insures more than 30 pedicab companies.

Meyer said the 21-speed, two- and three-passenger pedicabs his company produces are specifically designed for safe street use.

“It’s a single-piece frame with hydraulic brakes,” he said. “It’s not a bicycle hauling a trailer.”

Meyer said the pedicabs could be operating in downtown Long Beach as early as March 1. Initially, there will be four cabs with the number gradually increased to 20 by the end of the first year. Any further increase would require City Council approval.

The service will operate from 7 a.m. to 2:30 a.m. daily. Most of the pedicab trips are likely to originate and terminate along Pine Avenue, Meyer said. Pickup and drop off will be limited to designated passenger-loading zones. Pedicabs cannot operate on sidewalks.

Content provided courtesy gazettes.com.

Tags: different perspective, fleets, independent businesses, Main Street Pedicabs, pedestrians, Pedicab, Pedicab News, rickshaw, steve meyer, traffic congestion problems, unique service