By Steve Hawkes
Tim Mason has heard it all. Ever since the Tesco executive launched the supermarket giant’s Fresh & Easy venture in America a year ago, analysts have accused him of missing sales targets by a mile, while unions pushing for negotiating rights have complained that staff morale has fallen through the floor.

The critics were out again last week after The Times revealed that, faced with recession, Mr Mason was being forced to slow the store rollout programme. Worried? He hardly looks it. One minute, he’s jumping on to a Fresh & Easy rickshaw for a photo shoot; the next, he’s leading a chorus of Happy Birthday at the head office in Palm Beach, Los Angeles, to mark the chain’s first anniversary.

Asked about the prospect of a looming supermarket price war in America, he jokingly cites the line about amplifiers in This is Spinal Tap, the spoof “rockumentary”: “We’ll do better than the rest,” he says. “Our knobs go up to 11.”

(more…)

Tags: America, culture, difference, future, Los Angeles, Manhattan, market, marketing, Newspaper, Pedicab, Pedicab News, Product, recession, rickshaw, route, San Francisco, Story, US, weekend

By Andrea Sachs
Washington Post Staff Writer
Sunday, June 29, 2008; P06

Among the experiences that make one go “Eek!,” tooling around Manhattan in a rickshaw ranks high, falling somewhere between a cab ride during rush hour and walking through Times Square after the theaters let out. Some of the bike-drawn buggies come equipped with seat belts; others don’t. You decide your threshold of thrill.

“There’s a real rush going through traffic,” said Jacob Press, a tour guide with the Manhattan Rickshaw Co., the longest continuously operating pedicab outfit in New York City. “We can always find a way through.”

I have explored the City That Never Stops by foot, bus and bike. But on a recent trip, I wanted to sightsee in a vehicle that was intimate with the urban landscape but didn’t require any energy expenditure. So I called Manhattan Rickshaw a few days before my visit and booked Press and his quads.

Rickshaws are pervasive in Asia, where the economical bicycles with big back seats jostle for space among mopeds, cars, beasts of burden and swarms of pedestrians. In the United States, they’re more of a novelty than a necessity but are a rousing ride nonetheless. Though passengers are not as vulnerable as the biker, they’re still thrust into the chaotic street scene.

“It’s a combination of entertainment and transportation,” said Manhattan Rickshaw owner Peter Meitzler, who was instrumental in bringing pedicabs to New York. “It’s fun and environmental and fills a niche.”

(more…)

Tags: andrea sachs, bicycle, bicycles, billboard, Manhattan, manhattan rickshaw, NEW YORK, New York City, Newspaper, operator, Operators, passenger, pedestrians, Pedicab, Pedicab News, pedicabs, rickshaws, romantic streak, route, rush hour, scene, seat belts, street scene, taxis, times square, traffic, Transport, urban landscape

The Cayman Islands now have their own new rickshaw cab business, called Wheels PediCab Service.

“Environmentally friendly, well-equipped state-of-the-art rickshaw bicycles are a new way of getting around Seven Mile Beach and George Town,” said owner and operator Brian Barnes.

“I have no set route, and go wherever the passenger wants to go. They are well-equipped with signals, break lights, headlights, even seatbelts.”

Mr Barnes thought of the idea two years ago, and made his first application in September 2005 to import the rickshaw bicycles.

“The first two are here, and there are more on the way,” he said.

They can also be used for special events, such as weddings, private parties, parades, etc and they are also available for advertising and branding,” he added.

Mr Barnes also said businesses can advertise on the cabs, by ‘branding’ them with companies’ or products’ logos.

“It’s something new to Cayman and people use them right now in big cities such as Denver, New York, Florida, Las Vegas and Victoria in British Columbia, which is where I first fell in love with them and rode them to earn spare money, when I was going to school there,” said Mr Barnes.

People will be able to locate the cabs in and around the Seven Mile Beach and George Town locations.

For contact information people can phone 947-2222 or visit the company’s website at www.CaymanPediCab.com or email christopher@caymannetnews.com.

Content provided courtesy caymannetnews.com.

View this article.

Tags: advertising, brian barnes, British Columbia, Cayman Islands, caymannetnews, CaymanPediCab, company, Denver, denver new york, Environmentally, Florida, Las Vegas, Mile Beach, NEW YORK, Operations, operator, passenger, Pedicab, Pedicab News, rickshaw, route, seven mile beach, Starts, state of the art, wheels