Am I the last person in the western hemisphere to find out that the pedicab, known in Far East since the 30s as the cheapest means of city transportation, has made it big in the urban US? After 11 years on the streets in the Big Apple, there are enough of these bicycle-drawn passenger vehicles to rile the City Council into regulating them and banning the ones with electric motors. The spoilsports. The New York horsedrawn carriage and taxi trades are complaining that pedicabs cut into their business without having the expense of licenses and insurance.

Pedicabs are also beginning to tote tourists in downtown Portland, OR, Denver and Ft. Lauderdale, as well as in Spain, Denmark, England, Israel and Canada. Most carry two people, but there’s a four-passenger pedicab being operated in Phoenix. They’re even emblazoned with advertising, like taxis and buses.

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Tags: advertising, bicycle, bicycle messengers, Cabs, Canada, city streets, city transportation, Denmark, Denver, Drivers, Electric, England, Financial District, horsedrawn carriage, Israel, La Paz, Legs, Main Street, Main Street Pedicabs, Mazatlan, NEW YORK, passenger, Pedicab, Pedicab News, pedicabs, Phoenix, Portland, San Francisco, Spain, taxis, Transport, transportation, US

By Steve Hawkes
Tim Mason has heard it all. Ever since the Tesco executive launched the supermarket giant’s Fresh & Easy venture in America a year ago, analysts have accused him of missing sales targets by a mile, while unions pushing for negotiating rights have complained that staff morale has fallen through the floor.

The critics were out again last week after The Times revealed that, faced with recession, Mr Mason was being forced to slow the store rollout programme. Worried? He hardly looks it. One minute, he’s jumping on to a Fresh & Easy rickshaw for a photo shoot; the next, he’s leading a chorus of Happy Birthday at the head office in Palm Beach, Los Angeles, to mark the chain’s first anniversary.

Asked about the prospect of a looming supermarket price war in America, he jokingly cites the line about amplifiers in This is Spinal Tap, the spoof “rockumentary”: “We’ll do better than the rest,” he says. “Our knobs go up to 11.”

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Tags: America, culture, difference, future, Los Angeles, Manhattan, market, marketing, Newspaper, Pedicab, Pedicab News, Product, recession, rickshaw, route, San Francisco, Story, US, weekend

Axe, the men’s bodyspray, put together a clever college campus campaign that launched simultaneously nationwide, visiting in total 15 campuses during the famous ’04 Axe roadtrip. The East Coast division, coached by Manhattan Rickshaw, included wrapping three pedicabs in shiny black vinyl, overlayed with stylish, sharply contrasting decals, and transporting them to Penn State, Ohio State and the University of Michigan to coincide with important college football games. Each pedicab driver sported an attractive Axe black fleece jacket and carried a sound-equipped backpack playing famous soul hits by Marvin Gaye and Barry White. These Axe cabs circled college campuses giving away rides to Axe-friendly passengers.

The perfect advertising platform for the modern metropolitan area is a Pedicab. Main Street Pedicabs is the only company offering national level marketing on pedicabs. We will customize a campaign that will put you in front of your customers. Visit Pedicabvertising to learn more.

Main Street Pedicabs is the market leader and the largest manufacturer of pedicabs in North America and has ownership in operations in San Francisco, Austin, San Antonio and New York City.  We offer advertising opportunities in these and other cities by working with operators who have purchased from Main Street.

We also manufacture the Billboard Bike. Having the billboard in such close proximity to people on foot makes it a unique “point-of-sale” type of media. The same places where pedicabs are the most successful are the places where your business advertising will be most effective. Now you can have the exposure you need by advertising on a Main Street Pedicab!

Content provided courtesy manhattanrickshaw.com.

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Tags: advertising opportunities, Austin, axe body spray, billboard, black vinyl, bodyspray, business advertising, campus campaign, close proximity, college campuses, college football games, East Coast, exposure, level marketing, Main Street, Main Street Pedicabs, Manhattan, manhattan rickshaw, market leader, New York City, North America, Ohio, overlayed, pedicab driver, Pedicabvertising, point of sale, Press Releases, San Antonio, San Francisco

Over 20 pedicabs were involved for 2003 featuring vinyl wrapping in Festival colors such as orange and pink with Festival sponsorship decals such as Altoids, Citibank, Delta Airlines, Grand Marnier and the Intercontinental Hotel. In addition, this year’s clothing sponsor of the Festival was Eddie Bauer with its Explore Your Environment campaign. “Eddie Bauer is a brand with strong links to the outdoors and it’s our goal to encourage all people to get outside and enjoy nature,” said Fabian Mansson, CEO of Eddie Bauer, in a statement. And that commitment was demonstrated in the sponsorship of a fleet of wrapped Eddie Bauer khaki and denim-themed pedicabs providing complementary service to Festival attendees at venues around town.

The perfect advertising platform for the modern metropolitan area is a Pedicab. Main Street Pedicabs is the only company offering national level marketing on pedicabs. We will customize a campaign that will put you in front of your customers. Visit Pedicabvertising to learn more.

Main Street Pedicabs™ is the market leader and the largest manufacturer of pedicabs in North America. Pedicabvertising from Main Street Outdoor offers turnkey national and international level marketing on our Pedicabs and advertising opportunities in Denver, Chicago, Orlando, New York, Austin, San Francisco, Los Angeles (Long Beach), Houston and San Diego. We also help companies advertise abroad and can cover any market with our traveling advertising team.

We also manufacture the Billboard Bike. Having the billboard in such close proximity to people on foot makes it a unique “point-of-sale” type of media. The same places where pedicabs are the most successful are the places where your business advertising will be most effective. Now you can have the exposure you need by advertising on a Main Street Pedicab!

Content provided courtesy manhattanrickshaw.com.

View this article.

Tags: advertising opportunities, Austin, billboard, brand, business advertising, Chicago, citibank, close proximity, complementary service, customize, delta airlines, Denver, eddie bauer, environment campaign, Houston, level marketing, Long Beach, Los Angeles, Main Street, Main Street Pedicabs, manufacturer, market, market leader, metropolitan area, NEW YORK, North America, Orlando, Pedicab, Pedicabvertising, point of sale, Press Releases, San Diego, San Francisco, sponsor, sponsorship, turnkey