Popular at such tourist haunts as Fisherman’s Wharf in San Francisco, the bicycle rickshaw has arrived at the Sundial Bridge in Redding.

Bob Frost, a 57-year-old retired U.S. Forest Service worker, opened Sundial Pedicabs last month.

Starting with one cab and operating intermittently when weather permits, Frost will take visitors around the Sundial Bridge, along the Sacramento River Trail and even through the McConnell Arboretum at Turtle Bay Exploration Park.

Frost signed a one-year contract with Turtle Bay. The deal mandates that he carry insurance and pay Turtle Bay 10 percent of his profits each month.

“I am enjoying doing it. I spent my whole adult life out in the woods, so I love the outdoors and enjoy the weather,” said Frost, who worked in timber sales and also did firefighting for the Forest Service.

The rickshaw service charges $20 an hour, $10 for 30 minutes and $5 for 15 minutes. All rates are double occupancy.

Frost can go as far west as the Keswick Dam powerhouse and will be able to go east to the Mt. Shasta Mall once the bike path is completed in conjunction with the Dana Drive-to-downtown Redding retrofit.

Rosalinda Avitia came to the bridge Monday afternoon with her daughter and granddaughter. The Shasta Lake resident bought a 15-minute trip with Frost.

“For a relaxing day, it’s great to let somebody else take you around,” Avitia said. “I think it can be very romantic.”

With sunny skies and temperatures hitting the high 60s, Monday proved a good day for Frost to take his rickshaw out, though he didn’t have many customers.
But he is not discouraged and is confident business will pick up once the weather warms.

“I am kind of looking at people who are mobility challenged; they have a hard time getting around and want to get out and see things. I’m hoping to be attractive to their needs,” Frost said.

Frost envisions taking passengers on moonlight rides on summer nights. He expects to operate from 10 a.m. to 4 p.m. and 6 to 10 p.m. during the summer.

The yellow-and-black rickshaw Frost uses was made by Main Street Pedicabs in Broomfield, Colo. Frost paid about $3,900 for the custom-made cab.

Over the next several years, Frost said he expects to see his fleet of cabs growing to four or five. He also would someday like to provide a shuttle service from Hilltop Drive down to the River Trail.

“The long range would be for me to get off the bike and manage the business,” Frost said.

Turtle Bay spokesman Toby Osborn was off Monday and unavailable for comment.

For more information about Sundial Pedicabs, call 351-1755.

“Hey, Rickshaw Willie,” someone calls out as Tim Wilhelm drives his Pedicab down Main Street in Akron, Ohio. It’s a common occurrence these days, as Wilhelm, aka “Rickshaw Willie,” has become somewhat of a local celebrity.

“Everybody has to have their picture taken with Rickshaw Willie,” Wilhelm says. “People are hugging me all the time, and kids will run out to the edge of the curb to high-five me as I drive down the road. Even some local business owners came up to me while I was eating dinner and told my wife that I had become a downtown Akron icon.”

But it was only about a year ago when the 54-year-old Wilhelm found himself depressed and at a crossroads in his life. A truck driver for 31 years, Wilhelm became the victim of a sagging economy when the trucking company he works for merged with another and then decided to take him out of his truck and onto the loading dock.

“It was about the lowest point I had ever been in my life,” he says. “I didn’t know if I’d pull out of the depression, but I’m not a quitter, so I kept thinking about what I could do.”

Not one to just sit around, Wilhelm went online looking for a new opportunity and came across Main Street Pedicabs, a manufacturer of Pedicabs in Broomfield, Colorado.

“I watched some of their videos and I thought that this was something I could do,” he says. “But people kept telling me that I was crazy and too old to do it.”

One of those skeptics was his wife of 30 years, Lori.

“When Tim first spoke of a rickshaw last winter, I thought it was just a way to pass the time while he was laid off,” she says. “No way would a rickshaw work in Akron.”

But Wilhelm defied the naysayers and purchased the Pedicab anyway. Ten months later, he has had encounters with celebrities, has endeared himself to the community and has become stronger, both mentally and physically.

“As soon as I got the Pedicab and started riding it, I realized that I wasn’t too old, and I was actually getting younger as I was riding it,” he says. “I felt younger in my mind, but my body was definitely getting stronger, too.”

Wilhelm’s first official day out with his new Pedicab was during Akron’s St. Patrick’s Day parade. When some of the parade organizers saw him dressed for the occasion on his decorated Pedicab, they asked Wilhelm if he would drive Akron’s beauty queen through the parade route.

“It was a big hit and everyone enjoyed it, so I knew I was onto something,” he says. “I knew with this Pedicab that I had something special and unique in its own way, so I started volunteering for the Kids Bike Rodeo and other events.”

One of those events was a charity pub crawl to raise money for cancer research in Barberton, Ohio. Wilhelm volunteered to drive people from one bar to the next. He kept people from drinking and driving, but he also learned that he had gained a key ally.

“At about midnight that night, a Barberton policeman pulled up beside me in his cruiser, gave me a thumbs-up and told me I had done a real good job,” he says.

Wilhelm also has volunteered for events with the Copley Police Department, and even let Chief of Police Michael Mier drive him around in the Pedicab.

“Rickshaw Willie has become a regular visitor to our special events,” Chief Mier says.  “His colorful outfits and special bicycle attract a lot of attention.  Children and parents alike enjoy the ride.  Rickshaw Willie has helped make these events special and fun for the children of our community.  We have found that children have so much fun at community events that they can’t wait to return the following year.  Rickshaw Willie has been a big addition and one of the highlights.”

Although Wilhelm admits the police “looked at him a little funny” when he first got started, he says they quickly realized that he and his Pedicab were an asset to the community.

“I think they can see that the Pedicab is a safe and unique way to get around town without tying up traffic,” he says. “About a month ago, one of the Akron policemen pulled me aside and said, ‘Rickshaw Willie, if you ever need any help down here, you let us know and we’ll come from all directions.’ When the police tell you something like that, you know you are doing something right.”

Wilhelm certainly gained support from the local police, but he soon realized that others were taking notice, as well.

While driving his Pedicab around a bike rally in downtown Akron, legendary rocker Chrissie Hynde, of the Pretenders, asked to speak with him. An Akron resident, Hynde noticed Wilhelm from the patio of her vegan restaurant.

“She has been interested in bringing Pedicabs to the area, and has even brought it up to people, but no one has ever followed up on it,” he says. “So, she was surprised and excited to see there was actually one in town, and talked to me about expanding the business in downtown Akron. It was something that caught me off guard, but to meet Chrissie Hynde was real exciting for me.”

“But I also started to realize that I was becoming my own celebrity,” he continued. “When the big celebrities start to notice you, it means you’re catching somebody’s eye.”

And he was right. Wilhelm caught the eye of another celebrity when he took his Pedicab to the LeBron James Bike-a-Thon. That’s where Mo Williams of the Cleveland Cavaliers asked Wilhelm to drive him through the course in his Pedicab.

“It was pretty exciting and I was more than happy to do it,” Wilhelm says. “We pulled over near the crowd at one point and we were swarmed by people who wanted to see Mo Williams. I turned to him and said, ‘Mo do you want me to get you out of here,’ and he said ‘go, go go,’ so it was exciting to bust out of the crowd like I had Elvis Presley in the back.”

In addition to meeting many interesting people, Wilhelm says his Pedicab business has improved both his health and morale.

“I’ve gotten a lot stronger,” he says. “In fact, I just got back from the doctor and they were impressed with my heart rate and blood pressure, especially for someone my age. I ride with the Stark County Bicycle Club out of Canton, and they’ve really noticed how much stronger I’ve gotten. It has made me a stronger person, and I think I can attribute a lot of that to the Pedicab.”

And it’s not only Wilhem’s physical strength that has improved.

“A guy I work with told me that he noticed a big change in me not long after I got my Pedicab,” he says. “He could see the improvement in my attitude and that I was smiling again. He could see that I was a much different, much happier person.”

Wilhelm still works on the loading dock, however, and he’s still not happy about it. But instead of letting it get him down, he now focuses on brighter things.

“Instead of worrying about that job, I think about all the opportunities with my Pedicab business,” he says. “It took my mind off of the negative things and put me on a different direction.”

And Wilhelm likes the new direction his life is headed and takes pride in the courage he had to invest in a new business, and himself.

“Just knowing that I took a business where everyone told me I was too old to do it, and I actually did it makes me feel good,” he says. “It’s getting bigger for me everyday and it’s just as exciting for me today as it was the first day I started driving my Pedicab.”

NEWARK, Del. — Downtowns, particularly college towns, make room — and rules — for new pedicabs.

Pedicabs, adult-size tricycles with room in the back for passengers, have gone from the occasional tourist attraction to a more prominent means of public transportation, prompting a race by cities to beef up safety ordinances amid backlash from automobile cab operators.

In New York City, a string of traffic accidents and brawls involving pedicab drivers prompted officials to impose new regulations. By Nov. 20, all pedicab businesses must be registered and licensed with the New York City Department of Consumer Affairs.

“The New York Police Department will enforce this law to the fullest extent,” said Consumer Affairs spokeswoman Elizabeth Miller. Operators must agree to an annual safety inspection, too.

Since the licensing process began, 16 pedicab businesses have applied, with 77 affiliated pedicabs and 80 drivers, but the office hopes to see a rush just before the deadline, Miller said. “By the industry estimates, there are over 1,000 pedicab drivers on the street,” she said.

It’s not just a big-city issue. Dan Werner, director of sales and marketing for manufacturer Main Street Pedicabs, said he used to sell primarily to big cities but has seen an increase in orders from what he calls “small-town USA.” Recently, he fielded pedicab business inquiries from Akron, Ohio; Sandpoint, Idaho; and Modesto, Calif. Some of the interest is generated by the public’s thirst for environmentally friendly travel options and ways to avoid traffic during big events, he said.

“The downtown life is big for pedicabs,” he said, particularly in college towns.

Speeding up safeguards

Once just a summertime sight in Delaware, pedicabs have moved from the beach to the streets of downtown Newark. This fall, two pedicab companies launched service in the college town of about 30,000 people to ferry University of Delaware students and others to and from the restaurants and bars that line Main Street.

Newark had no pedicab-specific regulations when Matt Greenberg and Sean Hague, owners of Green Rides, tried to apply for a business license. Pedicab companies are now required to get business licenses and show proof of insurance for their vehicles. Green Rides and the other pedicab company, College Taxi, talked with Newark police about installing lights and other safeguards.

The city of Bloomington, Ind., had no regulations for pedicabs when a business started there in 2008, targeting Indiana University students seeking transportation to downtown nightlife. Legislation is in the works, but it comes with controversy.

“We were contacted by the yellow cab companies saying, ‘Hey, this isn’t fair, and how can they cherry-pick the downtown and do what they want to do when we have to serve the entire city limits, we have to operate 365 days a year, and we have to have a physical building?’ ” said Adam Wason, the city’s assistant economic development director.

In Arlington, Texas, City Council members are mulling a pedicab ordinance, Councilman Jimmy Bennett said.

“What we’re looking at is … do we need to become involved in regulating it with regard to public safety?” Bennett said.

Pedicab regulations that recently passed in Marietta, Ga., require that drivers post the company’s business license and rates inside each vehicle, similar to the procedures followed by taxi cab drivers, said Brian Binzer, director of development services.

This past year, the City Council in Salem, Mass., passed a host of regulations to deal with the rising pedicab industry, member Steven Pinto said.

“Pedicabs started popping up (for the tourists), and we didn’t have anything on the books to deal with them,” he said. The new ordinances deal with certification, liability and traffic safety, he said.

Hailed for filling a void

As baseball fans watched the Yankees take on the Angels inside a Newark pizzeria last month, pedicab drivers from College Taxi and Green Rides were parked at the curb. The safety lights on the pedicabs created a blinking red glare on the sidewalk as the drivers waited for passengers and traded stories about customizing their rides.

The two new Newark pedicab services were started to fill a void created when public safety officials at the University of Delaware said they would stop providing safety escort rides to students.

Pedicab passenger

“I think it’s decent, especially for college people … and it’s good for very tired people like us, who are standing on our feet all day,” Timmon said.

Their trip to the bus stop was powered by Ross Sylvester, co-owner of College Taxi. “They (pedicabs) turn heads when we’re riding down the street. We immediately got a great response. I think the student body really embraced it because on campus there’s no real form of transportation other than the buses,” Sylvester, 20, said.

Pedicab drivers began pedaling at the University of Oregon and Washington State University this fall.

Contributing: Jessica Leving of USA TODAY in McLean, Va.

Every time Brett and Matt Dingeldein pass each other while operating one of their pedi-cabs, they salute each other by ringing the bell.

“We’ve got both hands on the handlebars when we’re pedaling,” Brett said. “The bell is right there by your thumb, so it’s a good way to say ‘Hi.’ And we ring the bell at everybody downtown.”

Since Memorial Day, the father and son have operated Green Street Pedicabs, which offers pedi-cab service around downtown Naperville. Brett, 57, got the idea for the business two years ago. While working out, he was listening to Marketplace on National Public Radio. As host Kai Ryssdal talked about being in the Far East and using pedi-cabs as a method of transportation, inspiration struck.He put together a proposal, which then began making its way through the city’s review process. Earlier this year, the City Council gave Green Street the green light.

“We hope that what we’re doing can change the way some people in this town look at short-distance transportation. Because it’s really easy to get in your car and go to the grocery store, but the consequences of that are the continued consumption of fuels and all the things that always get beaten around in the news,” said Matt, 25.

By day, the Naperville residents work at their landscaping company, Oak Grove Gardeners. But at night, they drive one of their three pedi-cabs around downtown.

“As more things start to happen in the fall and on weekends, we’re going to start operating on the weekends during the day as well,” Brett said.

“This is the best part. It’s free,” Matt said. “We encourage gratuity, however at this time, we are not offering a fare in order to promote our services.”

Each pedi-cab sits two adults. Along with Brett and Matt, there is one other driver, Liz Shuter. Operating the cab is less about skill than it is about physical endurance, Matt said.

Each pedi-cab weighs 150 pounds. If you have another 300 pounds of passengers and add 150 for the driver, “you’re pushing 500 pounds when you’re pedaling,” Brett said.

At the beginning, they were exhausted.

“But not anymore,” Brett said.

While they don’t have any plans to add more pedi-cabs, they might add a different model that can accommodate more passengers for things like weddings. And they are working with Ghost Tours of Naperville to soon provide tours by pedi-cab, Brett said.

“The whole experience has been great,” Brett said.

1. Which do you use more often, car or bike? Matt: We tend to use our bicycles more for in-town travel. Our office is located almost at the corner of Naperville, Aurora and Plainfield, so we tend to drive to work. But when it comes to getting around downtown, I’m always on my bike.

2. What is the most unusual request or story you have? Brett: I had, last Saturday night, a father and his daughter that were downtown. (She was) maybe 5 or 6 years old, and they came from Cookie Dough Creations walking across Chicago Avenue. They were obviously dressed to ride a motorcycle. They both had their leather coats and their leather boots. And the little girl was just riding with Dad. And they both hopped on their motorcycle and talked for a while, then came over went for a ride with me. They had just done a motorcycle trip to Toronto, Canada, together. They were just a cool pair. That little young lady was — she was a cool little girl.

Matt: Probably one repeating theme is people want to drive it, all the time. We always get people who want to take pictures with it, or on it.

3. Do people call to make an appointment, or can you just hail a pedi-cab like a taxi? Matt: We’ve had great success with both. Our telephone number advertised on the pedi-cab is actually a cellular number, so if somebody calls it, and they see us on the street they can say, ‘Can you pick me up at Potter’s Place in a half hour and take me to my car?’ Or Jimmy’s. Or home, if they live close enough. So that makes up a much smaller percentage of our pick-ups than the impromptu, ‘Hey pedi-cab’ or ‘Hey rickshaw …’”

Brett: “…take us for a ride around town.” They’ll come out of a restaurant or bar and just want to go for a quick tour around Naperville.

4. Has anybody every yelled at you for driving slow? (the cabs move along at 9-14 mph) Brett: “No. We’ve been very pleased. That was also a question in my mind as to how traffic is going to react. And traffic moves slow enough downtown that I’ve never been honked at or yelled at … And actually, it’s motorists (who yell) “Hey cool!” and “Right on!”

5. Is there something you learned about downtown that you didn’t know before by driving the pedi-cabs? Brett: How energetic and lively downtown Naperville is at night. The energy that’s going on later in the evening, say past 11.

Matt: Between Main Street and Washington Street on Chicago Avenue, it’s just this constant pulsating sea of activity and people. It’s so great, and if you went by it during the day, you would have no idea. But from two people who have spent the majority of their lives in Naperville, it’s exciting to see. My dad could probably appreciate it a little more than I can, how downtown Naperville has evolved. Because really there are people that come from all over the suburbs that come to enjoy the festivities downtown.

Groundskeeper Mike Griffith is among the one-quarter of Davis campus employees who bicycle to work. But Griffith takes it a step farther. Actually, he keeps on pedaling — after switching from his commute bike to his work bike.

Not just any old bike, but a professional-grade three-wheeler with heavy suspension, 21 gears and hydraulically operated rear disk brakes — and a custom-made cargo bed to haul his work gear, or loads of dirt and mulch.

“This is UC Davis-friendly,” said Griffith, whose 20-year career with Buildings and Grounds puts him smack-dab in the middle of a sea of bicycles every day as he rakes and prunes and sprays.

In switching to the work bike, Griffith voluntarily gave up his gas-powered cart — the ultimate in environmentally friendly gestures.“This is in line with the campus philosophy,” Griffith said. In fact, the campus sustainability committee awarded a $2,145 grant to help buy what Griffith calls a “human powered utility vehicle.”

Buildings and Grounds, Transportation and Parking Services, and Fleet Services also contributed to the purchase price. The total cost (not counting lock, brake lights and a bell, courtesy of the Bike Barn): $3,432, compared with $5,000 to $7,000 for a new power cart.

It was all Griffith’s idea. The UC Davis graduate — he earned a bachelor’s degree in managerial economics while going to school part-time and holding down his grounds keeping job — co-wrote the grant application, researched and test-drove the various work bikes on the market, and made the purchase.

“Mike is incredibly motivated about this,” said Cary Avery, grounds superintendent with Buildings and Grounds. “We are very proud of him.”

The bike arrived on March 4, and, so far, so good, Griffith said. “This bike will do all of the work that the other carts will do,” he said. The bike fits around all the bollards and gates that keep cars and trucks off various paths around campus, and the cargo bed can carry 600 pounds.

The bed is built on the same chassis that the Broomfield, Colo., manufacturer uses for its pedicabs. For the UC Davis bike, Main Street Pedicabs painted the bike and bed in Aggie blue, and affixed the Buildings and Grounds logo on both sides of the bed.

At Griffith’s request, the manufacturer cut down the sides of the bed to 16 inches, providing easier access. The bed also features a drop-down gate.

Griffith spoke with Dateline one afternoon last week while transferring a load of mulch from the cargo bed to a planter outside the west entry garage.

His duties also include trash pickup in the six-story garage — and that means pedaling up the ramps. “It’s a little more effort, but it’s not that bad,” he said. “This keeps me in shape for basketball.”

The work bike is also easy on his ears. “That’s the first thing I noticed — no noise,” he said.

“Also notable is the reduction in air pollution and natural resource consumption,” he wrote in a follow-up letter to the sustainability committee. “Additionally, the purchase cost was less than our gas-run work vehicles, the maintenance cost will be reduced considerably, and fuel cost will be zero.”

Griffith recalled that when he started with the grounds division in 1988, he used a handcart to haul his work gear, and some of his colleagues used wheelbarrows. The gas-powered and electric carts came later.

“Some people might think this is a step back,” he said. “But once you get on this, it’s not that hard.”

Griffith said he is getting a lot of positive comments from his co-workers — “a lot of thumbs-up” — and he hopes other departments take notice and consider acquiring work bikes if appropriate.

“It’s absolutely a step forward,” he said. “It’s not just about what it’s doing for the environment, but what it’s doing for my department’s budget.”

And maybe for the campus budget as a whole. Indeed, Griffith said, as he made progress on turning his work bike idea into reality, what began as an individual effort turned into a campus community project, “because of the number of people who freely offered their expertise and support to make this happen.”

“They deserve credit as well. I truly appreciate their help.”

Door County visitors will have a new option for traveling the downtown areas of Sturgeon Bay and Fish Creek this summer.

Two new businesses in the area are offering pedicab services. Pedicabs are a bicycle-driven pedestrian taxi that offer an environmentally friendly alternative to short-distance travel.

“It’s a great way for people to get where they want to go while enjoying the fresh air,” said Angie Brusky, co-owner of Peninsula Pedicabs LLC in Fish Creek.Brusky and her boyfriend, Josiah Lent, recently returned to Door County, where they were both born and raised, to start their pedicab business. Brusky is the daughter of Bill and Jackie Brusky of Sturgeon Bay, and Lent is the son of Craig and Lauren Lent of Fish Creek.

For Brusky and Lent, the decision to start a pedicab business stemmed from a love of biking, which is a definite requirement to haul between 600 and 700 pounds of weight up hills and around town at a pace of 15 mph.

“We’ve both been biking most of our lives,” said Lent, who biked more than 4,000 miles last year and will be the primary driver for Peninsula Pedicabs. “It is great exercise for me and hopefully a fun experience for our passengers.”

But exercise isn’t the only reason entrepreneurs are turning to pedicabs: The dismal economy spurred Jim McCarthy of Sturgeon Bay to start his pedicab business, Fresh Air Cabs. McCarthy, owner of Uptop Roofing, saw one of his slowest winter’s during his 20-year career last year.

“I’m lucky because in roofing, people still need to protect their investment, so I still had work,” he said. “But I’m also getting up there in age (50), and I needed to think of another viable resource.” During the cold winter, he thought of pleasant times he had as a tourist in Key West, riding from restaurants, bars and hot spots in a pedicab.

He liked the freedom that riding a pedicab gave him to kick back and not worry about parking, drinking and driving or noise.

“It’s a cab service, but it’s more about the experience,” McCarthy said.

Although pedicabs are a new concept in Door County, they have actually been around in larger U.S. cities for many years, said Dan Werner, director of sales and marketing for Main Street Pedicabs, the largest manufacturer of pedicabs in the United States.

“Pedicabs started out in larger cities like New York, San Diego and Austin,” Werner said. “It’s only over the past several years that they have really taken off in smaller areas.”

But pedicabs can be more than just a novel way for visitors to tour the downtown areas of certain communities.

“We are finding more and more that they provide a nice way for people who are physically challenged or have trouble walking to enjoy the outdoors in a way that a traditional taxicab does not,” Werner said. “You can really enjoy the scenery — see the birds and the squirrels — and feel the fresh air and sunshine.”

More than that, Werner said, pedicabs operators can be an ambassador for the towns they serve.

“We want to promote the community and let people know about our history,” Lent said.

McCarthy envisions taking a lot of people to museums for the fireboat tours and back and forth from bars and hotels and over the bridges.

“Mainly, it will be short distances downtown,” he said. “I want people to enjoy their stay here in Sturgeon Bay and not worry about getting picked up for intoxicated driving. They can just eat, drink and be merry.”

Both businesses plan to be available at major county events and festivals, as well as maintain a regular presence in their respective communities.

McCarthy intends to operate his both day and night with a student partner, 23-year-old Cameron Voss, taking the day shift while McCarthy is at roofing jobs in the summer. McCarthy just ordered his new taxi and expects it to arrive in time for Memorial Day.

Peninsula Pedicab started offering services last week, generally from 5 to 10 p.m. The business’ grand opening is scheduled for the beginning of June.

“I am really happy to hear that there is more bicycle-based transportation in Door County,” Brusky said.

“It’s really a unique way to experience the community, and I think it adds to the ambiance of Door County.”

Matt and Natasha Elliott will do the legwork for your next night on the town.

The Modesto couple have started a pedicab business, pulling customers in a small, open-air coach attached to a bicycle.

The business, Downtown Peddlers, is believed to be the first of its type in the city. It started in November and could add a second vehicle next week.

“We always wanted to do something that would be environmentally good, and we also get to work out,” Natasha Elliott said.

The pedicab mainly ferries people among nightspots in downtown Modesto. It also serves the neighborhoods near Graceada Park and the Modesto Junior College East Campus.

The 21-gear vehicle was made by Colorado-based Main Street Pedicabs. It has a detachable top that can be used when it’s wet. The pedicab holds three adult passengers or two adults and two small children.

The lowest fare is $5 per trip between any two destinations in the downtown core. For $20, passengers can ride from a restaurant to the Gallo Center for the Arts, then to their car after the show.

The most popular package is the four-hour “pub crawl,” costing $155. The pedicab also can be hired for weddings in Stanislaus County — $420 for four hours of service — and for customized events.

The Elliotts run the business in addition to holding down their day jobs with AT&T. Matt, 34, is a lineman, and Natasha, 33, is an engineer who hires contractors for the company.

They have a son, 5-year-old Beau, and a daughter, 3-year-old Piper.

On a typical night, Natasha Elliott operates the pedicab from 6 to 10 p.m. Her husband, a former semipro bicyclist, takes over from 10 p.m. until 2 a.m.

The pedicab weighs about 200 pounds without people on board, but the flat Modesto terrain makes the going fairly easy.

“You’re very invigorated when you’re done,” said Natasha Elliott, who had bicycled for leisure before operating the pedicab.

Pedicabs are in use in many cities, including San Francisco and Sacramento. They provide pollution-free transportation while helping keep drinkers from driving.

The Elliotts did not need a special license for the pedicab because it is not a motor vehicle, but they did get safety advice from the Modesto Police Department.

Tresetti’s World Caffe on 11th Street is among the restaurants that have spread the word about the service.

“It’s kind of like the feel of riding the (horse-drawn) carriages in Central Park, on a much smaller scale,” restaurant co-owner Mitch Maisetti said. “If they can make people happy and cruise them around in this weather, imagine what they can do when it’s summer.”

The service area could expand in the future if the business catches on, Natasha Elliott said.

“The downtown clientele, the evening crowd, has been amazing,” she said. “They’ve been glad to see us out and about.”

Wes Weisheit vigorously pedaled his bike along North Fourth Avenue, pulling a reporter in the “cab” behind. The gentle bumps during the ride seemed to echo the pulsating beats from the Bose stereo attached to his bike.

This open-air taxi burns no gasoline and provides a leisurely ride to your destination.

Otherwise known as pedicabs, rickshaws or bike taxis, you’ve probably seen them cruising the streets during University of Arizona football games or late night on Fourth Avenue.

The pedicabs are free to ride, but the lively individuals, such as Weisheit, who power them work for tips.

The 46-year-old prefers to call the pedal-powered people-mover a rickshaw.

“It kind of gives it that foreign influence,” said Weisheit, who works most weekends on Fourth Avenue starting about midnight.

He’s pedaled people during pub crawls, UA football games and some basketball games.

And, of course, there’s St. Patrick’s Day. “That’s the best,” said Weisheit, whose usually starts around 3 p.m. on that day.

Riders include anyone from students to bar-goers to senior citizens, depending on the time and where they’re riding.

You often can spot a pedicab along Fourth Avenue or Downtown on weekends from midnight to about 3 a.m.

A pedicab usually is a bench seat on wheels enclosed by arm- and backrests. A bicycle — and its operator — serve as the “engine.”

Larger cities such as Phoenix and tourist towns like Key West, Fla., have an abundance of pedicabs in their downtowns. Tucson has just a few.

Weisheit first worked for Sean Dile, who bought his $4,000 pedicab in November 2007 from Colorado-based Main Street Pedicabs. The two met in December 2007, and Weisheit worked for him for about five months before branching out with his own Main Street pedicab in May. His model is tricked out with a $5,000 Bose stereo and gas-charged Volkswagen shock absorbers.

“The reason I came up with the idea is because I live by The Shanty and I wanted to go to Congress and not have to walk,” said Dile, who works at New Empire Food Market on West Ninth Street and commissions out his pedicab.

Weisheit said he’s logged about 1,500 miles on his rickshaw and probably carried 2,500 passengers.

“I think they do have a place here,” said Matt Zoll, bicycle and pedestrian program manager for the Pima County Department of Transportation. “It would be nice to see a successful one here — they have tremendous capabilities.”

Thom Devrie has hitched rides on a pedicab along Fourth Avenue. He said he likes the convenience of it when he’s on a date.

“Sometimes she’s wearing high heels and it’s hard for her to walk very far,” said the 22-year-old, who has tipped about $5 each time he’s used one. “It gets us to the next place faster and easier.”

Though Dile and Weisheit agree that it would be nice to operate the pedicabs during the day, they said demand tends to be low.

“People are on the Avenue in the daytime, but they tend to be sober and don’t ride,” Weisheit said.

As to how far they’ll ride people around, well, that depends.

“Far is relative to how many people you’ve got,” Weisheit said.

He has crammed six “small” students in his cab, which comfortably seats three to four. He said he’s carried about 800 pounds before, and he estimated that his cab alone weighs 170 pounds.

Weisheit said the average tip runs about $10. Of course, some riders don’t tip. To velvet-tongued pedicab drivers like Weisheit, non-tippers are few and far between. He usually persuades riders to give him something, even if it’s pizza or beer.

The real money is in the advertising on the cab. Dile’s rickshaw has had up to eight ads on it, from Nova Home Loans to Bison Witches Bar and Deli.

Weisheit mainly sticks to area advertisers like Brooklyn Pizza Co. and Ordinary Bike Shop. Depending on the placement of the ad — the back is the best spot — revenue varies, but the ads bring in hundreds a month.

David Tang, the 27-year-old owner of Ordinary Bike Shop, is pleased with the attention his ad brings.

“It’s great — it gives us lots of local exposure,” Tang said. “When members of the community are involved, it’s always great. It does a lot of local outreach.”
Erik Ryberg, self-described Tucson Bike Lawyer, thinks pedicabs are a great idea.

“I had some friends come into town to take the bar exam,” he said. “I wanted to show them old parts of Tucson and El Presidio, so they rode in the back of (Weisheit’s) pedicab.
“It was a great way of showing a couple of friends from Maryland what Tucson is like.”

A: Many people contact us to inquire about starting a Pedicab business. Go to our Operators page for some tips on how to get started, or contact us for more in-depth information.

Q: How do I order parts?

A: Go to www.wheelgoods.com. If what you need is not listed or you need the shipment expedited or if you have any questions, call us at 303-295-3822.

Q: How long is production time?

A: Main Street Pedicabs are custom made to your specifications. Lead times are often 1-3 weeks, though they can be longer during the spring and summer season.

Q: Are Main Street Pedicabs shipped assembled?

A: Yes, our Pedicabs are shipped fully assembled and ready to roll.

Q: Can I request customizations?

A: Yes, because you’re dealing directly with the manufacturer, customers can order a variety of custom colors and designs. We’ll also build your Pedicab with different components if you prefer something you’re more comfortable with rather than our standard components.

Q: Should I hire a Pedicab Consultant?

A: People often ask us if they should spend the money to hire a Pedicab consultant. One of the great things about starting and operating a Pedicab business is how easy it is to do. We at Main Street have a wealth of resources and have walked dozens of people through the process of getting a Pedicab business off the ground. With these things in mind, we feel it’s an unnecessary expenditure to hire a Pedicab consultant.

Q: What sort of maintenance is required on a Main Street Pedicab?

A: Maintenance for a Main Street Pedicab shouldn’t be an overwhelming, time-consuming task, but should be practiced regularly for a well running Pedicab. By following a systematic maintenance schedule, the Pedicabs will not only run better, but will also be more enjoyable for both the driver and the passengers. For more on how to properly maintain a Main Street, check out our New Pedicab Rider Instructions and our Main Street Pedicab Manual.

If you’re like me, you’ve invested more than a few idle minutes thinking about being a professional cyclist. What could be better than getting paid to ride all day long? Daydreams are fun, but sober reflection on the shrinking nature of the pro pelotons, both worldwide and domestic, would lead most of us to conclude that cycling for a living is not realistically in our future.

So what if I told you that I could get you a paying cycling job tomorrow? That you would enjoy the consummate cosmopolitan benefits just as other top cycling pros do. And to top it off, even though you’ll be riding 6-8 hours per day, you’ll never have to tackle a hill and headwinds will be as rare as a 12 ounce Ruth’s Chris ribeye. Furthermore, you’ll never have to answer to a surly directeur sportif who doesn’t even speak your language, never have to sacrifice your legs for an ungrateful prima donna team leader and never suffer the ignominy of watching an Italian gregario who has been latched onto your wheel for untold kilometers suddenly bolt by you to win a Grand Tour stage that so rightfully belonged to you.

To be perfectly honest, I’m not talking about a racing gig, but rather the next best thing – raking in the big bucks as a pedicab driver! On a recent trip to New York City I learned all about pedaling tourists around from Kemal, a young Turkish student who has been plying this trade for close to a year. To cut to the chase, in New York, a pedicab driver can make $200 or more per day working a full 8-hour shift. Steady income is not guaranteed, however, as weather, time of year, day of week, event calendars, police forbearance, level of competition and a host of other contingencies make the average day somewhat of a crapshoot. At 9:30 pm on a Tuesday night when our show got out, there were dozens of available pedicabs prowling the theater district, so competition appears to be fierce.

In the very best case, a hard-working, hard-selling, extremely fortunate pedicabber might be able to net $400 per day. There is no legislated or regulated rate structure for these things, but the standard rule of thumb is $1 per city block. The night my wife and I took a pedicab, we got toted 15 blocks, from the theater district to Grand Central Station, for $20 (plus tip). It was an exciting ride, because Manhattan traffic is pretty Darwinian, and Kemal took enough chances with our lives to get our hearts racing. Pedicabs are not required to be licensed in New York City at the moment, but that rule has been on and off a number of times as the city and pedicab owners bicker over the right amount of regulation. Even though licensing is not currently required, city police officers can find plenty of other regulations to use as excuses for citing pedicab drivers whenever the whim strikes them. Kemal complained bitterly about a few $150 tickets he had received lately and one afternoon near Time Square we saw two pedicabs being written up simultaneously by the same officer.

The cab we were in had a 21-speed drive, rear disk and front V-brakes along with taillights and LED turn signals. Despite the 21-gears at his disposal, Kemal never shifted once, preferring to stand on the pedals from a stop and slowly lug his way up to a more comfortable cadence level as he got the big rig moving. He was not a very big guy, so it was impressive that he was able to get his 600 pound payload rolling at a decent speed (I’d guess we traveled at around 5 mph). Just for clarification, my wife and I are not 300 pound behemoths, but the weight of the rider, the cab itself (well over 100 pounds) and passengers definitely adds up.

Kemal is not a racer, and was not even a bicycling aficionado when he started his run as a pedicab driver. He was (and is) a smoker (he’s Turkish so it’s almost a cultural requirement) but he is very proud of the fact that he has lost close to 10 pounds and is in great physical shape by virtue of his daily pedaling. He told us that most of the cab drivers were really not that interested in cycling as a sport, but that a few were pretty serious bicyclists although he was unaware of any who were notable racers.

There are a couple of local connections to this story. Pedicabs have become more and more common on Denver streets, especially around the theater center and the 16th Street Mall. Even more impressive, most of the pedicabs serving New York and Denver are made right here in Broomfield, Colorado by a company called Main Street Pedicabs. Considering their size and weight, they appear to be bargains at pricing well below the cost of a mid-level carbon racing bike.

On balance, it’s possible that being a pedicab driver is not quite as glamorous or lucrative as racing for a Pro Tour team. Still, the chance to spend your days outside doing something you love is worth at least a few minutes of daydreaming the next time your day job makes you want to take up voodoo.