Pedicabs Provide Transportation & Advertising Opportunities for the New Yorker Festival September 25, 2003
Over 20 pedicabs were involved for 2003 featuring vinyl wrapping in Festival colors such as orange and pink with Festival sponsorship decals such as Altoids, Citibank, Delta Airlines, Grand Marnier and the Intercontinental Hotel. In addition, this year's clothing sponsor of the Festival was Eddie Bauer with its Explore Your Environment campaign. "Eddie Bauer is a brand with strong links to the outdoors and it's our goal to encourage all people to get outside and enjoy nature," said Fabian Mansson, CEO of Eddie Bauer, in a statement. And that commitment was demonstrated in the sponsorship of a fleet of wrapped Eddie Bauer khaki and denim-themed pedicabs providing complementary service to Festival attendees at venues around town.
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Content provided courtesy manhattanrickshaw.com.
View this article at http://www.manhattanrickshaw.com/advertise/campaign.htm
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